115 sustainable fashion brands in Japan | Sustainability from Japan

As more and more people are becoming conscious of environmental issues, sustainable practices are becoming standard in the fashion industry. Are you trying to make your wardrobe greener? Here is a list of 115 sustainable fashion brands available in Japan.

Catalogue

Clothing

Japanese Craftmanship
Fair Trade
Organic
Upcycling
Social good
Biodegradable
Timeless Design
Luxe

Semi-custom-made Clothing
Secondhand Clothing
Outdoor Clothing
Sportswear
Room wear
Bags
Shoes
Underwear
Fashion Accessories
Watch
Glasses
Kids
Unique services to make fashion greener

Clothing

< Japanese Craftsmanship >

REINA IBUKA

REINA IBUKA produces clothing made of silk to revitalize local sericulture and craftsmanship that had been declining in Chichibu city, Japan. Transparency in the production is a major feature of this brand, as everything from materials to textiles and design is all done in the same region.

Syncs.Earth

Syncs.Earth produces biodegradable clothing made of traditional Japanese paper called “Washi.” In addition to regular purchases, it offers new ways to purchase, which are “circular purchasing” and a subscription service, in order to minimize waste.

Maito Design Works

Maito Design Works uses traditional Japanese plant dying in order to give its clothing a natural and traditional feel. They avoid using synthetic dyes, which are better for the environment, and shops throughout the country including Tokyo, Hokkaido, and the Kansai area.

Takarajima Senkou

Takarajima Senkou uses natural dyes that help make their clothing as vibrant as they are eye-catching. The dyes are made from natural material from within Japan, India, and Bangladesh. The company, which is made to not be based on any sort of gender or age, can be found online and within several different locations.

Usaato

Usaato, which has its primary store in Kyoto, is a slow fashion brand that creates its clothing with dyes derived from vegetables. Furthermore, the clothing brand considers its apparel to be unisex. Usaato continues to live by its slogan – stay ethical.

KUME

KUME has been around for more than 80 years and has made its mark in Japan. As one of Japan’s oldest t-shirt companies, it is also a member of the NPO Japan Cotton Association and has a wide variety of items for both men and women. Items can be found online or in the brand’s factory shop.

< Fair Trade >

Sisam Fair Trade + design

Sisam Fair Trade + design, which has locations in Kyoto, Osaka, and Tokyo, offers a wide range of fair-trade products. It has been certified as a Zero Waste Shop and provides an easy method for consumers to shop easily and provides a focus on apparel. However, other products are also available.

People Tree

People Tree is a UK-based brand that has locations throughout Japan. The company has been running a fair trade operation since 1991 and cares about animal welfare. This means they avoid using fur whenever possible, along with preventing injustice when it comes to buying raw materials. Online shopping is provided, as well as stores in both Tachikawa and Meguro, which are both located in Tokyo.

Reborn Kyoto

Reborn Kyoto (fair trade) has taken steps to help empower women throughout the globe. The NPO sends old and discarded kimonos around the world to be remade into clothing by women around the planet. The clothing is then sent to Japan to be sold in shops in Kyoto and online.

Love and Sense

Love and Sense is a shop that is located in Osaka and has devoted itself to the fair trade movement. The country aims to fight poverty in not only Japan, but in other countries as well. Love and Country has an assortment of fair trade items for women that are sustainable and ethical.

Long Live Cotton Project

The Long Live Cotton Project (fair trade, organic cotton) is a brand that provides quality blouses, shirts, and sweaters for women. Moreover, what makes this project interesting is that for every piece of cotton product that is purchased, 100 yen is donated to India’s Mading Padar Village. Clothing can be found on Felissimo’s online store.

Kapuwa

Kapuwa is a fair trade company with its clothing originating from India. The brand incorporates natural indian materials by infusing block printing techniques within its garments. The clothes, which are made for women are highly stylish, ethical, and savvy. Clothing is available within Kapuwa’s online store.

No Nasties

No Nasties is an organic, vegan, and fair trade brand based in Goa, India. The brand has a plethora of apparel for both men and women, as well as chic bags. Garments can be found on websites such as A Scenery Beyond…

Mud Jeans

Mud Jeans, which has stores in both Tokyo and Hyogo, is a brand that goes above and beyond with sustainable jeans. The jeans are made for both men and women, are regionally produced, and use organic cotton. The brand also pays close attention to fair trade practices while forcing sustainability efforts to protect the environment.

Thinking MU

Thinking MU is a clothing company hailing from Barcelona, Spain. The brand creates clothing made from durable hemp, recycled and fair trade textiles, and also has a zero-waste initiative. Both men and women’s clothing can be found in several stores throughout Tokyo and Osaka, such as through Enter the E, Nanamica, and Wako.

Organication

Organication is a fair trade fashion brand from Germany. The clothing is made from Organic cotton, and there is a variety for both men and women to choose from. A variety of both men and women’s sweaters and shirts are available through Enter the E’s website.

A Scenery Beyond..

A Scenery Beyond.. is an ethical fashion select shop that offers fair trade and eco-conscious products. The company fights in order to deliver its customers apparel that are made using fair-trade and sustainable practices, which also help protect the environment. You can be sure that its online store has something for everyone.

Nadell

Nadell is a fair-trade company based in Kyoto, Japan. The store, which focuses on apparel for women, considers itself both ethical and sustainable; furthermore, it goes to great lengths to not be a burden on the environment. The company also recycles its excess cloth for further use.

< Organic >

Shohei

Shohei is bringing their A game with a variety of both men’s and women’s wear, with a focus of creating enduring, timeless products. The fashion brand uses a mix of wool, organic cotton, and other environmentally friendly materials to deliver the best of the best. Their online store provides just what you need, and sometimes pop-up shops are available.

Re:EDIT

With the company’s use of organic cotton, Re:EDIT (organic cotton, women) is going above and beyond to provide sustainable clothing at a very reasonable price. Moreover, the company has dedicated itself to educating its customers about sustainability and how we are harming the planet through terrible fashion practices.

Nofl

Nofl is a fashion brand bringing its customers the finest domestic and natural material. Nofl, which stands for “natural organic fashion life,” has its items available online and within a store. Nofl creates organic face masks and hand-knitted items.

Ikkuna Suzuki/Takayuki

Ikkuna Suzuki/Takayuki helps its customers experience the quality of organic cotton. The brand is determined to use organic cotton due to the severity of damage caused by conventional farming. Products such as socks, blouses, and hoodies are readily available for purchase through the company’s online store.

The Hinoki

The Hinoki (organic cotton) is a brand that strives to create environmentally friendly products for its customers. The company has apparel for both men and women. Items can be found online, such as with Iroma or the Weekender Shop.

Co+

Co+ gives its customers limited wares and has a very deep focus on sustainability and ethical consumption. The company sells t-shirts that are made from organic cotton and Tencel brand lyocell that is manufactured in Austria. Items can be found on their online store.

Sumigi

Sumigi is a company that provides simple t-shirts that are made with love and organic cotton. These shirts come in a limited, yet elegant supply for both men and women. The company, which has its wares sold online, claims to use organic cotton because of the pesticides used in conventional cotton farming.

Oblekt

Oblekt uses mainly sustainable materials in order to provide some of the chicest clothing for both men and women. Through its online store or occasional pop up shops, Oblekt goes above and beyond by using environmentally sustainable material such as cellulose fiber and organic cotton.

Tamaki Niime

Tamaki Niime has been creating wonderful, traditional garments made using organic cotton. The fabrics are created from the Banshu-ori art form, and the company aims to make sure that all material used in its clothing is 100% traceable in the future. Clothing is currently available through Tamaki Niime’s online shop.

Punchi Lamai

Punchi Lamai‘s clothing is made in a tiny town in the country of Sri Lanka. Organic cotton and Ayurverda herbs are used to make dazzling dresses and blouses for women. Punchi Lamai has its store located in Nara, but online shopping is also available to those living in and around Japan.

Kowtow

Kowtow is a brand that hails from New Zealand. All of the brand’s products are made with fair-trade organic cotton. The apparel includes beautifully made dresses that are made with a minimalistic style. Kowtow’s brands can be found in A Scenery Beyond..’s select online shop.

GOHEMP

GOHEMP was founded in 1994 as a hemp apparel brand. The company uses hemp as a natural fiber along with other eco-friendly and organic materials. Items can be easily purchased through GOHEMP’s online store.

Kizasi

Kizasi was born out of an idea to not only create cool and fashionable clothing, but also to market apparel that is ethical. The company also uses organic cotton for its material, and provides its customers with a QR ticket that is traceable in order to see where the material has come from. Kizasi’s products can be found online.

< Upcycling >

FROMSTOCK

FROMSTOCK is an upcycling brand aiming to give clothes a second chance. Clothing is dyed black and sold for reuse within Japan. Furthermore, 60% of the clothing used was meant to be thrown away, but FROMSTOCK has taken it upon itself to revitalize these items and create something more beautiful than the original. Products can be found on the company’s webstore.

Muskaan

Muskaan (upcycling) is a long-standing proponent of sustainable fashion. This upcycling fashion brand takes old kimonos and gives them a new purpose through sensible and amazing dresses, jackets, and pants.

BRING

BRING is providing its customers with simple, yet interesting t-shirts, shorts, and other clothing for all sexes. The company is dedicated to recycling by collecting obsolete and unwanted clothing from other major manufacturers. The company’s clothes are made FROM clothes, which shows their dedication to a sustainable future.

Ecoalf

Ecoalf is committed to providing sustainable clothing and has stores all over the globe, including Tokyo. The company’s products use material from recycled sources including PET bottles. Ecoalf has also won many awards, including the MadBlue award. Products provided by the company are for all ages, sexes and for environmentally conscious consumers.

(Possible update on new store. Watch this space!)

Casa Fline

Casa Fline is worth mentioning due to their environmental response to the Coronavirus pandemic. The company is now selling masks, which are made from recycled cloth. Furthermore, many stores throughout Japan carry Casafline’s apparel, which makes it easy to find.

YEAH RIGHT!!

YEAH RIGHT!!, which has its store primarily online, goes through the hard work of providing clothing that is made out of used clothing that has been carefully selected. The clothing provided by YEAR RIGHT!! Is primarily for women, and there is a wide selection of interesting apparel to choose from.

Lib Joie

Lib Joie (women’s clothing) focuses on creating sustainable fashion for its customers. The brand actively incorporates sustainable and recycled materials into its apparel and even uses discarded fishing nets in order to create eco-centric nylon. Through Lib Joie’s online store, a plethora of beautiful clothing is available for women.

Coxco

Coxco began as a company that looked to create fashion to help combat the damaging effects of the fashion industry. The brand uses material that is meant to be discarded or items that have been sitting in warehouses for a long period of time. An assortment of beautiful dresses and jewelry can be found on Coxco’s online store.

Ryetender

Ryetender is a project that focuses on upcycling. The clothing, which is made from recycled cloth and yarn, is made from surplus material. The brand has something for everyone such as cardigans, sweaters, or shorts. All of these can be found in their online store.

< Social Good >

PLAYFÜL

PLAYFÜL is a clothing brand that has its sights set on improving awareness about the environment, people living with disabilities and social issues. The company places much value on its clothing and avoids making an overproduction of fashion by creating a limited amount of clothing each year. Purchases can be made through their online store.

KUON

KUON, which has its store in Tokyo or online, is a sustainable company that provides unisex clothing that is made with care and love. The clothing is created by people with disabilities and also has upcycled products ready for use.

Equaland

Equaland (slow fashion, women’s fashion) is doing its best to provide sustainability, regional revitalization, and work from various artists within their collection. Although their pop up store, which opened every two months, is now closed due to corona, it is still possible to order from its online store.

Ayuya

Ayuya (women/ethical consumption), which has its shop mainly online and limited shops throughout the year, is a company geared toward providing beautiful dresses and garments for women. What makes this store special is that they focus on ethical consumption. Moreover, 1 yen per every 500 yen spent at the store is donated to children’s support groups.

< Biodegradable >

Tennen

Tennen has been offering its services as a slow fashion brand since 2018. Through its online shop and various store locations, Tennen uses biodegradable materials to bring you socks, cardigans, and other sleek clothing items.

< Timeless Design >

ecuvo,

“ecuvo,” specializes in gloves and mittens, extending its product range to include clothing and various fashion accessories. They implement sustainability practices, incorporating 100% renewable energy and eco-friendly materials in products and packaging. Unique practices include an innovative waste-free knitting method and efforts to extend product lifespan through timeless design, warranty repair, and the option to purchase a single replacement glove or sock for customers who have lost one.

AYANOHAKURA

AYANOHAKURA is providing its customers with slick, as well as high tech, sustainable fashion. The clothing, which centers around styles that are primarily for women, is also said to be long lasting, durable and water repellent. A selection is available through the brands online shop.

By Signe

By Signe is a sustainable fashion brand hailing from Denmark. The company is committed to transparency, and each and every garment is made under one roof in the Scandinavian country. With the country’s more minimalist approach to design, you can be sure to find what you are looking for. By Signe’s clothes are sold in many various shops across Japan, as well as pop up shops.

I and Me

I and Me does its best to offer fashion that considers sustainability at every step of the manufacturing process. The brand offers clothing for both men and women, and the materials used within its products originate from locals and suppliers who harbour an ethical way of producing clothing. I and Me’s clothing can be purchased through Vulcanize London.

Asuhari

Asuhari is bringing its A-game with a fine selection of women’s clothing. Through the utilization of more bio-friendly material, the company has presented the world with a fine line of sustainable products that are available through its online shop.

Merci

Merci provides dazzling apparel for women. Through the company’s online store, customers have a chance to purchase clothing made with environmentally friendly fabric.

CUS

CUS is an apparel store from Barcelona, Spain and now sells its wares in Japan. The store goes above and above to provide clothing that is not harmful to the environment. The brand’s materials are provided through local and sustainable sources, which are then handmade in Barcelona. They do not sell direct through their online store, but Enter the E store does carry a limited selection.

Enter the E

Enter the E is taking slow fashion to another level. An assortment of criteria is also set in order to determine where and how their products were made, furthermore, the brand also determines the cost, as well as energy, needed to make the material. The company has paired itself with several brands and is available online.

< Luxe >

Stella McCartney

Stella McCartney is an English fashion store that endeavors to bring customers sustainable apparel made with the latest technology. The clothes, which also come with a unisex option, are made with full transparency and are made to have a non-damaging impact on the planet.

Marimekko

Marimekko, a finish company, has dedicated itself to bringing its customers timeless designs that are also sustainable. Moreover, Marimekko’s sustainability work is in alignment with the UN’s sustainable development goals. The brand has an assortment of both clothing and bags to choose from and has an online store available to customers in Japan.

Semi-custom-made Clothing

SOLIT!

SOLIT! is a Japanese inclusive fashion brand that aims to realize both sustainability and diversity at the same time. All the items are can be customized to suit your preferences, body shapes, and disability characteristics.

Futashiba248

Futashiba248</a > is a slow fashion brand that dyes clothes with agricultural wastes from local farmers in Ibaraki Prefecture. It is also working to reduce resource loss by incorporating made-to-order production and genderless designs and sizes.

There are a wide variety of colors. Each piece is hand-dyed, so they all have a different texture. (Image: PR TIMES)

Omi Crafts

Omi Crafts is a custom order company providing your daily ethical needs when it comes to clothing. The clothes are made with a concept of “living by returning to the soil.” The brand’s clothing can be ordered through the company’s website.

Secondhand Clothing

Shimokita Garage Department

Shimokita Garage Department (secondhand) is located in Tokyo’s famous Shimokitazawa district and offers a wide selection of secondhand clothing for all sexes and ages. The department is full of many different vendors, and you will be sure to find some funky, yet cool, clothes for your next night out.

Outdoor Clothing

Patagonia

Patagonia is exceptional with materials that last a lot longer, which will not only help save you money in the long run, but, but also benefit the environment. Furthermore, when the business’ materials do reach the end of its lifespan, they are designed to be repairable and recyclable. Stores can be found in every major city in Japan.

Snow Peak

Snow Peak has been working on the Local Wear Project, in which they make clothing by incorporating local materials and traditional techniques developed in each area to preserve the local economy. Its products are designed to fit in with both outdoor scenes and everyday life.

Sportswear

Yinyang

Yinyang</a > works on zero waste throughout the whole process from production to consumption. Over 90% of their products are made out of natural ingredients, such as cotton, linen and hemp. It has both tight and loose yoga wear.

Ayur Shantee

Ayur Shantee</a > use traditional Japanese paper called “Washi” in some of their products in order to make them biodegradable. This material keeps a degree of comfort by its quick absorption, quick dry and antibacterial properties.

Room wear

TENERITA

TENERITA has stores in Osaka, Nagoya and Tokyo. The company has a strong focus on organic cotton, and offers super stylish bathrobes, items for daily life, and of course…organic hand soap!

Bags

FUMIKODA

FUMIKODA creates functional and luxury designer bags with high-quality vegan leather. It upcycles scraps of vegan leather and worn-out clothes to minimize waste. In addition to upcycling, it collects unwanted FUMIKODA items from users and gives them away to students who need them to reduce the environmental impact.

MOTHERHOUSE

MOTHERHOUSE sells an assortment of amazing handbags, and is a company that highlights the untapped market of developing countries through the processes of fairtrade. The company has stores set up throughout the country, including in Osaka and Tokyo, as well as Kobe.

Plasticity

Plasticity takes old umbrellas and breathes new life into them by transforming them into amazing handbags. Their products can be found online or in two different locations within Tokyo.

SEAL

SEAL is taking old car tires and turning them into fashionable accessories, such as bags, wallets, and smartphone covers. SEAL’s stores can be found in Tokyo, but an online shop is also available to customers. (coverage of SEAL here)

Oh My Bag

Oh My Bag is a company out of Amsterdam and works as hard as possible to keep their carbon footprint as low as possible. With outlets available in Tokyo, the bag company also incorporates organic cotton and other sustainable ideals such as upcycling older vintage bags.

Biga

Biga offers handcrafts such as purses and bags made in Burkina Faso, Africa. Biga, which is a word derived from the Mossi language, takes part of the proceeds of items sold and returns it to Burkina Faso’s women and children. Dresses made with traditional colors are also up for grabs from time to time, and their items can be found in various outlets throughout the country.

Lovst Tokyo

Lovst Tokyo was founded upon the concept of “vegan fashion”. The brand supports and endeavors in its utilization of non-animal products such as vegan leather. This includes non-vegan leather shoes, as well as bags and backpacks. All products can be found on the brand’s online store.
[Related article: A backpack upcycled from discarded apples! Apple leather from LOVST Tokyo]

Modeco

Modeco uses upcycling practices to keep things simple, environmentally friendly, and minimal. The company sells mainly a variety of backpacks and stylish bags out of unwanted industrial products. Furthermore, its website’s wide assortment of products is made while banning overproduction practices.

Sulci

Sulci is a fair-trade company, empowering women in the Philippines by providing an outlet to sell their designer bags and materials. The material used to make the assortment of products is made with natural riffa palm fiber. Not only does Sulci have an online store, but it often has pop-up stores around the country.

Teehorn

Teehorn is an interesting brand hailing from Tokyo, which makes its bags from t-shirts that are discarded from other companies. The bags can be purchased from their online store and will bring a tinge of color to your life. This Japanese company focuses on sustainability and certainly focuses on the 3Rs to move its business forward.

Smateria

Smateria is a brand dedicated to combating child labor, and stylish handbags. The fair-trade practices by Smatera help women in Cambodia receive full-work, paid sick leave, and paid paternity leave. Handbags can be purchased through the company’s online store.

Laxus

Laxus offers handbag subscription service. The company is also doing its best to achieve zero waste in terms of logistics. Since June 2021, the company now allows its customers to choose whether they would like their newly bought products shipped in a new package or a reused container. Furthermore, the company has seen a reduction in CO2 carbon emissions of three tons in a month.

Shoes

Oito

Oito distinguishes itself through the innovation of distinctive materials. One notable example is the Japanese paper thread employed in their footwear, which can generate and retain heat in response to light exposure. Additionally, they have created polyester threads from recycled PET, emphasizing functionality while upholding ethical standards.

Ccilu

Ccilu specializes in resilient rain shoes crafted from upcycled coffee grounds, providing outstanding waterproofing that keeps your feet dry in up to 6cm-deep waters during a 10,000-step journey. The brand has earned global acclaim with 24 prestigious awards. Notably, the company achieved PETA certification, underscoring the vegan and cruelty-free nature of all its products.
[Related article] Environmentally friendly rain gear ideas from Japan to stay stylish and dry

RALLY ROUND

A sneaker brand, “RALLY ROUND,” features a model crafted from 93% plant-derived materials, incorporating bamboo and recycled coffee filters. The sneaker showcases innovative sustainable technologies like “Bambrub,” a soft and lightweight rubber derived from Japanese bamboo and natural rubber, alongside “Cafetex,” a breathable, durable fabric created from recycled coffee filter waste.

All Birds

All Birds provides its customers with sleek looking shows, which are made from plant-based materials. The brand, which is located in Tokyo, is dedicated to sustainable efforts such as regenerative agriculture and renewable materials. This brand also offers a selection of clothing but is famous for the comfort of its shoes.

Reiler81

Reiler81 is a Kyoto-based retailer that focuses on upcycling. The company uses old kimonos and fashion stock in order to make wonderful women’s shoes. Although the Reiler does not have its own physical store, it is possible to order online.

The Natural Shoe Store

The Natural Shoe Store has locations in Tokyo, Nara, and Fukuoka. With an assortment of shoes for all sexes and ages, the company also repairs shoes that may be worn out, broken, or just in need of a new shoe shine.

Underwear

Liv:ra

Liv:ra provides a collection of underwear and lingerie for women through its webshop. The garments are made with organic cotton and traditional Japanese dye that has existed in the country’s culture for hundreds, if not, thousands of years.

As Is

As Is, Nissen’s project to address the needs of transgender customers, emphasizes inclusivity by creating underwear for all sizes. The brand offers functional items like chest binders for a flattened appearance without discomfort and lace bras designed for various body types.

Rinē

Rinē is a menstrual underwear brand driven to offer both style and comfort, prioritizing robust protection through innovative technology. The products incorporate TENCEL, an eco-friendly material derived from wood fiber.

[Related article] 14 women’s wellness brands in Japan

Hogara

Hogara, created by female employees from a textile company, prioritizes skin-friendly products for menstruation using organic cotton. Incorporating deodorant and antibacterial treatment, their items prevent odors both during wear and indoor drying. Additionally, the “Food Textile” series creatively upcycles food waste for coloring.

Bé-A

Bé-A, a Japanese menstrual underwear brand, prioritizes blood absorbency and leak-proof design. Their “Signature Panties 3” offer 125ml absorption, while the “Ultra-Heavy & Night underwear” provides 150ml, ensuring protection even during sleep. All Bé-A shorts are boxer-type, preventing leaks and avoiding visibility on outerwear.

Nagi

Nagi is an eco-friendly feminine hygiene product made in the hopes of reducing tampon and pad use in order to cut down on waste. These reusable undergarments are made to be comfortable, breathable, and sustainable. The product is available from the brands website, and is made to cut down on damage to the environment.

Wicca’s Underwear

Wicca’s Underwear is geared solely toward providing quality underwear for women. With its store found online, the products are made with the environment in mind, by using raw material such as hemp.

Boody

If you’re searching for a mixture of comfortability and sustainability, Boody has you covered. Boody uses organic bamboo material that is breathable and eco-friendly. Moreover, the brand’s prices are also reasonable, making it easy for everyone to purchase. Customers are able to make purchases online.

Fashion Accessories

Iriser

Iriser is an ethical jewelry brand that produces handmade glass jewelry such as necklaces, earrings and rings. It owns an atelier in a region that was significantly affected by the Great Eastern Earthquake occurred in 2011, and empowers women by giving them job opportunities as artisans.

Yuri Sato

Yuri Sato is an environmentally conscious jewelry brand that prioritizes sustainability. By upcycling metal waste from home appliances and recycling diamonds and gold from old jewelry, the brand avoids contributing to social issues associated with traditional jewelry making. Specializing in classy pieces, including necklaces, earrings and rings, Yuri Sato also promotes “circular jewelry making” by encouraging customers to return old pieces for upcycling and offering a discount on their next purchase.

SEVEN THREE

SEVEN THREE offers distinctive jewelry featuring exclusive “Goldfish-shaped pearls” developed in Ise, Mie Prefecture—the world’s first location for cultured pearls. Originally created to support farmers facing a drop in production due to rising ocean temperatures, these pearls, with their unique protrusions, have become a new and attractive variety. Each pearl’s distinct characteristics make every jewelry piece one-of-a-kind, catering to those seeking exclusive and distinctive items.

Aid to

Aid to creats fashion accessories from micro plastics to gather more attention to the problem of plastic wastes. All profits will be used to fund Arakawa Clean Aid activities for the future of the Arakawa River in Japan.

Kaeru Design

Kaeru Design works by focusing on upcycling while also concentrating on reducing plastic waste in the ocean. The company offers a fine selection of jewelry such as earrings, which are made from plastics that were discarded into the ocean. Furthermore, Kaeru Design also takes discarded flowers and pedals in order to create original earrings.

Matr Boomie

Matr Boomie is a fair trade product that offers the world beautiful bags and jewelry that have been made through sustainable and fair trade efforts. These bags were made with kindness and love, the company has made several efforts to tackle poverty within India, as well as the reduction of water waste. Items can be found on A Scenery Beyond..’s website.

Basey

Basey partners with partners in developing countries in order to bring you beautiful pieces of jewelry. The brand now has its shop based in Osaka and is currently working on opening and revitalizing its online shop.

Nozomi Project

Nozomi Project trains women to create high-quality jewelry that also helps create self-income. What began in Ishinomaki, Japan as a social enterprise has now blossomed into beautiful, sustainable works of art that include bracelets, earrings, and necklaces.

Re:nne

Re:nne has received awards from organizations such as PETA and creates its beautiful vegan leather from cactus in Mexico. The company’s online store allows its users to choose from beautifully designed wallets, which are made using zero pesticides or chemicals.

TSU.NA.GU

TSU.NA.GU is dedicated to bringing the latest in sustainable fashion in the form of socks to your doorstep. With their webstore operating throughout the country, you can be sure that the company will offer the finest quality in organic cotton.

Newseed

Newseed is an upcycling company that sells its products online and in various museums and shops throughout Japan. It takes old and discarded products and turns them into something new that everyone can enjoy, including bowties, belts, and other handy nicknacks.

Kikuya Zakkaten

Kikuya Zakkaten (fair trade) is a small store located within Kyoto. The products include necklaces and earrings, as well as furnishings that are made of domestically obtained wood. While the Kikuya Zakkaten has a fair trade mindset, you can be sure that you are making an ethical and well-thought purchase.

Watch

Nordgreen

Nordgreen is a Danish company focused on designing and providing the best watches. The brand is now deeply invested into becoming carbon neutral and works with charities around the world by taking part in various global initiatives. Moreover, customers have an option to donate a portion of their purchase to progressive activities that focus on society and the environment.

YOT WATCH

Sanyei Corporation’s “Our EARTH Project” introduces the YOT WATCH, a wristwatch crafted from recycled plastic toys, aligning with their commitment to sustainability. Designed as a child’s first watch, the project emphasizes fostering connections between parents, children, and loved ones by sharing time together.

Glasses

Jugaad14

Jugaad14 follows a philosophy of creative simplicity, addressing environmental concerns in the fashion industry by excluding metals and utilizing ethical materials. Crafted in Sabae, Fukui Prefecture, renowned for quality eyewear, their frames are made from biodegradable biomass plastic, with 80% sourced from cotton waste. Some products also boast Intertek-certified biopolymer-based lenses.

DONT PANIC

DONT PANIC, popular among surfers, prioritizes sustainability in collections like Blue Project and Bio Glasses. The former utilizes frames from recycled PET bottles, while the latter employs biodegradable materials like wood and cotton waste. Both collections offer a biodegradable lens, “G15,” and feature lightweight, resilient and impact-resistant sunglasses designed for outdoor lovers.

PLAGLA

PLAGLA is a company offering cool and stylish sunglasses made out of recycled PET bottles. The concept came about as the creators of these sunglasses noticed how much garbage remained on the pristine beaches they surfed. Now PLAGLA sunglasses are available online and in select stores.

Kids

PRISTINE

PRISTINE provides an assortment of clothing and products for men, women, and children of all ages. These products are made with organic cotton which is harvested in both Texas and India and imported to Japan. Pristine products can be found online and in various stores throughout the country including Tokyo, Kumamoto, and Hokkaido.

Cofucu

Cofucu was founded in Yamanashi Prefecture and provides garments and clothing made for infants. The garments are made from raw and natural organic material while also being made with Japanese manufacturing. The products can be found in baby stores, such as Human Nature in Tokyo, as through Cofucu’s website. It is also worth noting that Cofucu is working to become a paperless company.

Haruulala

Haruulala is a company focused on fair trade and provides baby clothing. The factories used in order to make the clothing are set up in Bangladesh. The owners hope to make these clothes in order to provide better care for the children of Bangladesh, as well as a better future.

Ten-i muhou

Ten-i muhou (organic cotton), which literally translates to heaven clothing with no stitching, provides its customers with products made with organic cotton. With two stores in Tokyo and one located in Yokohama, the company’s products include clothing tailored for women, infants, and men.

Tadas

Tadas is an upcycling brand that takes old kimonos and reincarnates them into new dresses and other apparel for both women and infants. The products are handmade in Yatsuo, Japan, and the brand believes that each of their products tells its own story. The Tadas store can be found in Toyama or within the company’s online store.

Osei-Duro

Osei-Duro, whose products can be found in A Scenery Beyond..’s select shop, is a brand that uses traditional textile techniques in order to create radical garments. With headquarters in the US, Ghana, and Canada, the fashion brand cares much about sustainability and the fashion industry’s environmental impact. The clothes are made for mainly women and children.

UNDERSON UNDERSON

UNDERSON UNDERSON, which has its stores in Tokyo, sells a wide variety of clothing for men, women, and infants. Their clothing is free from additives or abrasive chemicals, and also focuses on using domestic products to create its clothing.

IKEUCHI ORGANIC

IKEUCHI ORGANIC provides some of the softest towels made with pure organic cotton. The company has many stores in cities such as Tokyo, Fukuoka and Ehime. Ikeuchi also offers bathmats, bedding and fashion items for babies throughout their store.

Unique services to make fashion greener

Kurozome

Kurozome aims at taking discarded clothing and using dyes to make them jet black. One aim of the company is to reduce the waste that occurs in the fashion industry. The dyes used help keep the clothing moisture free, as well as stain free. The company is dedicated to reducing waste with its large selection of clothing ranging from hoodies to coats. Products can be custom-made and ordered online.

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Tagged aseco-friendly fashion fashion sustainable fashion sustainable fashion brands upcycled fashion