TUTTO’s impressive vegan gelato to satisfy everyone

Buriizu Obu Eichi Co. has launched a craft vegan gelato brand “TUTTO” to produce 100% vegan gelato made from MYLK (a newly-made general term for plant-based milk including soy, almond and oat milk). TUTTO, which originated from the company’s gelato brand “ViTO,” has a passion for “producing impressive gelato for people of all ages and those with various dietary choices.” TUTTO offers 12 unique flavors of gelato made from seasonal fruits and herbs and does not use any dairy products, eggs or added sugar. They have started selling their products online and are planning to open physical shops in Tokyo and Yamaguchi prefecture within this year.

Why TUTTO’s gelato is worth trying

TUTTO is committed to the flavors of gelato and its ingredients. They have unique flavors of Japan such as matcha green tea flavor, kuromitsu kinako flavor (using unrefined Japanese cane sugar syrup with roasted soybean flour), and Amaou strawberries flavor (using Amaou strawberries, most well known for their bright red color, large size and sweet flavor). What is more, their products are made only from high-quality almond milk, and well-selected ingredients that are safe and healthy. Fortunately, vegan waffle cones, made from rice flour and almond milk are also available by themselves so that you can make gelato that looks like it is from a gelato shop at home.

Vegan options becoming popular in Japan

Vegan product shops like TUTTO are becoming more common in Japan. The number of vegan-friendly restaurants and cafes has increased dramatically over the past few years due to health consciousness and environmental friendliness. For example, supermarket chain Aeon Co. has launched Vegetive Series, to make it easy for customers to incorporate plant-based products into everyday life. Also, many supermarkets have started to have a small selection of vegan products such as soy meat, vegan cheese and vegan pasta sauce.

The increasing popularity of veganism is also shown in the data. Sales of vegan products have increased by 14.2% from 2019 to 2021. Additionally, since 2010, there has been a threefold increase in sales of vegan products according to the Vegconomist. This trend is expected to keep rising since Japan will reopen to tourists in the near future.

Japan had been said to be a vegan unfriendly country and finally has started to change into a country where people can enjoy their meals without worrying about ingredients’ sustainability. It must not be forgotten that our spending behaviors are powerful enough to make a change in society.