Why do we still head to malls in the age of online shopping? Because malls are not only for shopping. They are places to meet with friends, grab a bite or coffee, get a haircut or mini spa treatments, squeeze in a workout or a massage and much more...
As overtourism continues to plague various regions in Japan, Yamanashi Prefecture has adopted an e-ticket reservation system for the Yoshida Route on Mt. Fuji. This initiative, driven by the increased congestion and environmental impact caused by a...
Learning about consumption, in particular circular consumption, helps us move the world in the better direction, be it addressing the issue of limited resources, ensuring fair wages, or tackling the climate crisis. And one way to do that is to...
The “Travel Quiz Meet®” is an innovative event that turns the necessity of manners education into an engaging and entertaining experience, suggesting iteself as an approach to addressing overtourism across Japan. This initiative...
What factors do you consider when planning your travels? For some travelers like myself, it would not only be sightseeing, food and seasonal events but also unique accommodations. Here’s one such example, a luxury off-grid hotel in Nishiizu...
The benefits of artistic expression have been researched and scientifically proven for many years. The potential effects on our health are more relevant than ever in our bustling, stress-filled society. The power of art is evident in initiatives in...
When considering sustainable travel, bicycle travel emerges as one of the most promising options. In Japan, tourism is experiencing a redefinition that leverages bicycles. The benefits of bicycle travel Research shows that travelers value their...
Do you know about the Japanese roadside station “Michinoeki,” where drivers can rest while exploring local roads? Functioning effectively in various ways, Michinoeki provides numerous benefits beyond mere rest stops. They also help...
The Green Destinations Top 100 Story Awards ceremony took place in Berlin on March 6. Ten regions in Japan were selected for the Top 100 list, with two of these being specially invited to the ceremony as they were recognized for achieving a higher...
On March 7, the Japan Travel Awards ceremony was held at the American Club in Tokyo. Shiitake Creative, a bilingual creative and branding startup agency in Japan, hosted the awards, dedicated to discovering, acknowledging, and celebrating remarkable...










