Shodoshima, a scenic island in Japan’s Seto Inland Sea, will begin its first trial of autonomous buses as part of sustainable development on the island. Next week from September 12 to 17, a Level 2 autonomous bus, equipped with technology that...
Ogawa Town in Saitama Prefecture is located just over an hour from Ikebukuro Station via the Tobu Tojo Line. Nestled in a basin surrounded by the mountains of Outer Chichibu, it is sometimes referred to as “Little Kyoto of Musashi.” The...
On August 20, Nissan and Nippon Travel Agency launched the GREEN JOURNEY project in cooperation with tourism-related and other companies, the Ministry of the Environment, and Tohoku University, aiming to promote sustainable tourism in Japan...
It took a long time to get out of the traffic in Tokyo, and by the time I noticed, it was pitch dark outside. As I drove down a road without even streetlights, I saw something along the white line. Was it a living creature or just an object? I...
SUNRISE TOURS, run by JTB GLOBAL MARKETING & TRAVEL INC. (JTBGMT), facilitates packaged tours for international travelers with a focus on sustainable tourism. The agency has renewed its Travelife Certified status, recognizing them as a...
Koryo-cho in Nara has been the top manufacturer of socks for many years, with nearly 40 percent of domestic production. Superior skills and qualities have greatly contributed to its development as a local specialty. Why Koryo-cho became a top...
Årc Yakushima, an art and retreat space featuring 12 guest rooms and a coworking café, opened in Yakushima, celebrating the island’s 30th anniversary as a World Heritage site. The core concept of Årc Yakushima is “commons,” which means...
Zenbird has been sharing Japan’s sustainable initiatives with the world for years now, and we are now introducing the “Sustainable City Guide: TOKYO,” an English-language guidebook aimed at promoting eco-friendly travel in the bustling...
Exploring hidden hiking trails and waterfall spots in Japan provides a unique opportunity to experience the country’s natural beauty while supporting sustainable tourism. By venturing off the beaten path, visitors can enjoy serene landscapes...
When talking about travel, there are various types. For instance, eco-tourism, green tourism and sustainable tourism have been popular for the past years as many people are aware of environmental issues. In recent years, wellness tourism has been...










