The Japan Travel Awards 2024, now in its third year, recently announced its winners, highlighting for us the most innovative and inclusive travel destinations and operators across Japan. With a focus on diversity, inclusion, sustainability, and...
Some parts of Japan are renowned for experiencing heavy snowfall. As of 2023, data indicates that six cities in Japan are among the snowiest in the world. On average, Sapporo the capital city of Hokkaido, receives approximately 4.8 meters (about 191...
Japanese cuisine can be both an appealing and challenging option for vegans. Animal-derived broth and ingredients are often used, though dishes may initially seem rich in vegetables. Sake follows a similar path, being generally vegan, though some...
Beyond its vibrant cities, the archipelago unfolds a collection of wellness sanctuaries that not only rejuvenate the body and soul but also echo a profound commitment to sustainability. We traverse Japan’s 12 extraordinary wellness...
DeepExperience Inc. has partnered with Sagano Scenic Railway Co., Ltd. to launch a unique, eco-conscious tour in the scenic city of Kameoka. This initiative, part of Japan’s “Tourism Reboot Project,” showcases Kameoka’s...
It is unfortunate that the mention of the word “Hiroshima” conjures the dark history of nuclear bombs. Perhaps some may also recall the Hiroshima Peace Memorial Museum. But surely Hiroshima has more to offer than just dark tourism and Itsukushima...
The Okinawan booth at the SDGs section at the Tourism Expo pointed us to their main Okinawa counterparts. Okinawa is the only one actively pushing the term “ethical travel” at the expo, a commendable move among a few others cutting the...
Many organizations will go for the low hanging fruits, trying to market themselves as socially responsible. But that often results in them ignoring their environmental responsibility. So we tuned in to look for more environmentally focused offerings...
Starting with domestic market Of course, the Tourism Expo is targetted heavily towards domestic market – for travelers interested in visiting other parts of Japan and visiting other countries. And not are ready to open to the international...
Each day there is good news about work done surrounding sustainability, especially in the roles of renewables, material circulation, decarbonization. But it is also true the planet is in a more dangerous situation than it had been in history, as...










