The Okinawan booth at the SDGs section at the Tourism Expo pointed us to their main Okinawa counterparts. Okinawa is the only one actively pushing the term “ethical travel” at the expo, a commendable move among a few others cutting the...
Many organizations will go for the low hanging fruits, trying to market themselves as socially responsible. But that often results in them ignoring their environmental responsibility. So we tuned in to look for more environmentally focused offerings...
Starting with domestic market Of course, the Tourism Expo is targetted heavily towards domestic market – for travelers interested in visiting other parts of Japan and visiting other countries. And not are ready to open to the international...
Each day there is good news about work done surrounding sustainability, especially in the roles of renewables, material circulation, decarbonization. But it is also true the planet is in a more dangerous situation than it had been in history, as...
What is a Zero-carbon National Park? There are 34 national parks in Japan, covering about 5.8 % of its land, many of which include UNESCO World Heritage sites. Some of them are now going carbon-free, upgrading visitor centers, hotels and other park...
Ready for an unforgettable adventure? Embark on a unique journey through the enchanting landscapes of rural Japan, guided by the spirit of anime. In this column, discover how anime serves as a source of inspiration for sustainable travel. They can...
A soak in warm mineral waters has been the source of relaxation across difficult cultures, whether thermal baths in continental Europe or Japanese onsen hot springs. We now know that a stroll in the nature can also be therapeutic, for both our minds...
The “Shugendo,” is a unique Japanese religion established in ancient times as a form of mountain worship. “Shu” represents ascetic practices and “gen” signifies realization. Practitioners engage in rigorous training in seclusion within the...
Japan is famous for its efficient and punctual public transportation systems. Bullet trains (shinkansen) are not only fast and frequent – departing Tokyo every five minutes and reaching Kyoto 450 kilometers away in just two and half hours – but are...
Even though it is located in the tourist destination of Kyoto, the time flows slowly here. We discovered a unique facility where both travelers and locals are engrossed with local charm. Their Fermentation Factory and nostalgic bathhouse are great...