Discovering a Sustainable Future from Japan

NIKKO launches community to revolutionize sustainable dining

NIKKO COMPANY, a veteran in the tableware manufacturing industry since 1908, has announced the formation of the ‘BONEARTH CIRCULAR COMMUNITY’. This initiative is part of a comprehensive effort to encourage sustainable practices in food production and consumption. The community is centered around the innovative use of ‘BONEARTH,’ a fertilizer derived from discarded tableware, a testament to the company’s commitment to circular economy principles.

(Image: nikko-company.co.jp)

The community’s foundation lies in NIKKO’s long-standing mission to integrate sustainable practices throughout its value chain – from sourcing materials to recycling products. Notably, NIKKO’s ‘BONEARTH’ project has successfully transformed waste into a resource, significantly reducing disposal rates of tableware. Other remarkable endeavors include the ‘uptile dish’ upcycled tableware, ‘Sarasub’ tableware subscription service, and the revitalization of dishes through ‘recoloring.’

Recognizing that a sustainable ‘future of food’ extends beyond its corporate actions, NIKKO aims to create a vibrant network where restaurants, hotels, and customers collaborate towards a more sustainable environment. This community targets three major milestones in the next three years: achieving zero industrial waste from NIKKO, increasing partner locations to 100, and boosting the number of farms using BONEARTH to 100.

(Image: nikko-company.co.jp)

Activities within the community will range from marketing crops grown with BONEARTH to organizing culinary events and farm experiences. This initiative bridges the gap between farmers committed to sustainable agriculture and businesses in search of eco-friendly ingredients. The farmers, facing challenges like rising costs and labor shortages, will now have a platform to connect with potential business partners who share a common vision of sustainability.

To spread awareness and garner support for this sustainable cause, NIKKO is undertaking a crowdfunding campaign on Makuake, which started on October 25. This initiative aims not just to reduce industrial waste but also to bolster sustainable agricultural practices, marking a significant step towards a future where responsible consumption and production are the norm.

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Zenbird Editorial Team

The Zenbird Editorial Team is here to ensure the best social good ideas are presented, thus making the world a better one.

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Written by Zenbird Editorial Team