Discovering a Sustainable Future from Japan

Unique Japanese feminine care products for menstrual vaginal discomfort

Being a woman comes with its unique set of challenges. Especially, it is essential to address concerns related to menstruation to promote women’s wellness. This is where femtech and feminine care products come into play, presenting innovative solutions to address these concerns.

A person may experience discomfort such as vaginal itching or odor during their menstrual period for various reasons. Here is a list of the latest Japanese feminine care items designed to reduce discomfort in the intimate area during menstruation.

HIBIRI’s feminine spray prevents odor and skin irritation

(Image: PR TIMES)

HIBIRI brings you feminine spray that keeps the intimate area feeling fresh and odor-free. Unlike traditional methods that might lead to irritation, its spray is designed to be used directly on your underwear. What’s more, it’s free from alcohol and surfactants, reducing the risk of skin irritation.

Moreover, HIBIRI is committed to making a positive impact on society. Many of its ingredients come from Africa where the founder has been working to support local communities. For example, purchasing shea butter from Ghana at fair prices helps stabilize the income of local women and improve their quality of life.

The spray dries quickly and doesn’t leave a sticky feeling. Plus, its compact, card-shaped container is convenient for on-the-go use. If you’re new to feminine care and concerned about applying products directly to your intimate area, why not give it a try?

[Online shop] HIBIRI (in Japanese)

Kao’s feminine wash and cream to hydrate intimate area

(Image: kao.com)

Kao, a leading Japanese cosmetics company, recently introduced their femcare brand, “TWANY&me.” Given the limited practice of intimate care in Japan, Kao aims to promote awareness and offer accurate information through this new brand.

The initial line features a feminine wash and moisturizing cream. Both are mildly acidic, suitable for intimate areas, and free from dyes and parabens. After gentle cleansing, apply the cream to keep skin hydrated and prevent itching. The botanical fragrance also combats odors. These products will be available for purchase online and in major Japanese pharmacies from November 7.

[Website] TWANY&me (in Japanese)
[Online shop] Kao (in Japanese)

WOOCA’s vegan intimate oil prevents itching

(Image: PR TIMES)

WOOCA, a femtech brand, aims to address women’s health concerns through functional products while also contributing to the growth of the femtech industry in Japan. The founder, who is a woman herself, has observed many women giving up on their careers or hesitating to make choices due to the challenges unique to women. This inspired her to establish the brand with a mission to empower women.

The first product from WOCCA is a vegan and cruelty-free intimate oil crafted entirely from plant-derived ingredients. It can be used for the entire body and not only moisturizes the skin but also offers a botanical fragrance that induces relaxation. WOCCA has more products in development that will continue to empower women, so keep an eye on them!

[Online shop] WOOCA (in Japanese)

In Japan, where intimate care isn’t as common, these products are crafted with practicality in mind. They’re versatile for use all over the body and designed for easy portability. Give them a try and discover how they can enhance your wellness!

* While feminine care products can offer relief from menstrual itchiness and odor, it’s essential to seek medical advice if you suspect you have a severe condition that requires specialized prescription treatments.

Written by
Moe Kamimoto

Her mission is to make the world a better place for everyone since she studied human rights and environmental issues in college. She is especially interested in sustainable fashion and cosmetics, diversity, and gender equality. A nature and animal lover.

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Written by Moe Kamimoto