Lumine Co., Ltd. has launched its third edition of “Lumine NEWoMan ethicarnival” (started on 2 January), moving away from traditional mass-discount winter sales toward a model based on circularity. The campaign will last a month until 4...
While environmental awareness is rising globally, the actual purchase rate of ethical products often lags behind consumer sentiment. In the realm of sustainable food, specifically plant-based meat, marketers have long relied on appeals to health and...
A vibrant array of vegetables, all uniform in size, shape, and colour, arranged neatly in the supermarket’s produce section. This is a familiar scene which we take for granted as we pick up our groceries. However, a harsh reality lies behind...
Chilly days are still here, yet spring has already arrived on the calendar. Perhaps the warm sunshine makes more people interested in spring items. A wallet, an everyday essential, is something you may keep an eye on. Why should wallets be purchased...
Against the picturesque backdrop of beautiful autumn scenes in Kyoto, an event where ethical shopping, jogging and litter picking come together for a unique experience is set to take place. On November 11, the event “Fair Trade Shop Tour &...
Ogawa Coffee is one of the pioneers who brought fair trade coffee to Japan. They began around 2004 when the term “fair trade” wasn’t even heard of among the Japanese population. Not only that, through their coffee, Ogawa Coffee has...
Japanese startups have a certain flavor of sustainability: to incorporate sustainability into everyday activities. Customers of these startups and brands often learn about the sustainability of the brand after consumption. It is similar to...
*This article contains affiliate links. The recent growth of interest in sustainable tourism means there are many more options for eco-friendly lodging and transportation. It would also be better if you could take home some sustainable souvenirs...
A Japanese apparel brand company, UDG, has launched its new environment-friendly product “MILESSE,” a plastic-free solid vegan shampoo and conditioner. Eight million pieces of plastic waste flow into the ocean every year, destroying the environment...
Japanese ICT company and ethical e-commerce “tells market” operator, Freewill Inc., organized the ethical event MoFF2022 at TRUNK HOTEL in Shibuya on September 9. The event saw close to 2900 participants, more than one hundred ethical...