Gateway to Sustainability in Japan

Kyoto still slow to embrace decarbonized lifestyles, survey reveals

A recent study in Kyoto City indicates a surprising lag in the area of sustainability. Only 23% of the city’s residents actively practice an environmentally conscious lifestyle, despite the global trend towards sustainability.

The survey, which polled 1,000 Kyoto denizens, highlighted that although 58% expressed interest in a decarbonized way of life, a mere 23% have adopted such practices. This juxtaposition of intention versus action raises a crucial question: Why the disconnect?

One of the cornerstones of a decarbonized lifestyle — leaving zero food waste when dining out — was observed by a substantial 66.7% of respondents. Other popular practices included wearing clothes for extended periods, with 61.7% adherence, and a 61.4% preference for home-cooked meals.

However, certain practices showed a marked discrepancy between intent and action. Window insulation, an effective energy-saving measure, saw only 15.7% actual implementation. Yet, a hopeful 53.3% expressed their intention to adopt the method.

Interestingly, age and profession played significant roles. The study revealed that those in their 60s, followed by students, exhibited the highest alignment with decarbonized living ideals. A potential explanation suggests individuals with more free time may find it easier to engage in and adopt sustainable habits.

But obstacles still loom. Respondents highlighted two primary barriers to embracing a greener life: the elevated costs associated with such practices and the dearth of requisite facilities or services.

As Kyoto City stands at this intersection of aspiration and reality, the findings present an opportunity. To bridge the gap between intention and action, it’s crucial to address the economic and infrastructural challenges head-on. After all, the path to a sustainable future is paved with collective effort, and every small step counts.

[Reference] PR Times (Japanese)

Written by
Zenbird Editorial Team

The Zenbird Editorial Team is here to ensure the best social good ideas are presented, thus making the world a better one.

View all articles
Written by Zenbird Editorial Team