Zenbird Editorial TeamA recent survey revealed that nearly half of Generation Z and Millennial consumers in Japan purchased second-hand or refurbished goods within the past year. The Consumer Survey on the Realisation of a Sustainable Society revealed that circular...
Fair Trade Forum Japan (FTFJ) released the summary report of its National Survey on Fair Trade and Ethical Consumption 2026 on 11 May. The study, led by Tatsuya Watanabe, Professor Emeritus at Tokyo Economic University and advisor to FTFJ, reveals...
