A joint survey report by ifs Future Laboratory and Re-Creation on consumer awareness regarding sustainable fashion was conducted, polling 1,160 individuals across Tokyo, Kanagawa, Saitama and Chiba prefectures in December 2025. The survey uncovered...
A recent survey revealed that nearly half of Generation Z and Millennial consumers in Japan purchased second-hand or refurbished goods within the past year. The Consumer Survey on the Realisation of a Sustainable Society revealed that circular...
Zenbird Editorial Team
