Fashion is a big thing in Japan, and sustainable fashion is becoming more so. There are several types of sustainable fashion, including ethical fashion, slow fashion and upcycled fashion. Here are some of the brands in Japan you’d want to consider for when looking for your next sustainable option! We’ve also included a list of genderless brands which has been trending in Japan in recent months.
While the list here is non-exhaustive, we also have a list of fashion brands available in Japan that you can check out for more purchase choices.
| Name & Article Link | Genre |
|---|---|
| Junkan Fes | Clothes, Second-hand, Marche, Event (periodic) |
| Worn Wear Tour | Clothes, Program (periodic), Repair |
| SOLIT! | Clothes, Diversity & Inclusion |
| REINA IBUKA | Ladies, Tradition & Culture, Organic Silk, Natural Dye |
| Aid To | Accessories, Upcycling, Alternative material |
| UZ Fabric | Tradition & Culture, Accessories |
| Oito | Footwear, Tradition & Culture, Alternative material |
| LOVST TOKYO | Accessories, Upcycling, Alternative material |
| Plasticity | Upcycled, Accessories |
| PLAGLA | Eyewear, Upcycled |
| Mercari | Shopping, Second-hand |
| airCloset | Ladies, Sharing economy |
| SHAREL | Accessories, Sharing economy |
| Nofl | Ladies, Organic Cotton |
| IKKUNA | Ladies, Organic Cotton |
| KUME | Ladies, Organic Cotton |
| The Hinoki | Ladies, Organic Cotton |
| UNDERSON UNDERSON | Innerwear |
| Takaurajima Tenkou | Genderless, Natural Dye |
| Kapok Knot | Clothes, Fair Trade, Cruelty-free |
| Ayuwa | Ladies, Women’s Empowerment |
| FROMSTOCK | Clothes, Upcycling, Natural Dye, Tradition & Culture |
| Kikuya Zakkaten | Clothes, Fair trade |
| Sisam Fair Trade | Clothes, Fair trade |
| nadell | Ladies, Organic cotton, Wedding |
| Liv:ra | Ladies, Inner wear, Natural dye |
| Wicca’s Underwear | Ladies, Inner wear |
| Tennen | Clothes, Biodegradable |
| Maito Design Works | Ladies, Natural dye, Fair trade, Organic cotton |
| Usaato | Clothes, Natural dye |
| Syncs.Earth | Clothes, Alternative material |
| Nissen’s “as is” | Inner wear, Genderless |
| Bushy Park | Inner wear, Genderless |
| W-MAGIC | Inner wear, Genderless |
| Albâge | Inner wear, Genderless |
| BAAKU | Clothes, Genderless |
| UNUSED | Clothes, Genderless |
| CABaN | Clothes, Genderless |
| CALMER | Clothes, Genderless |
| INSCRIRE | Clothes, Genderless |
| 0 STOCK TOKYO | Clothes, Genderless |
| QuatroGats | Accessories, Alternative materials |