Discovering a Sustainable Future from Japan

Genderless fashion series II: Vivid color items to spice up your fall

Welcome to the second edition of our series introducing genderless fashion brands in Japan. In the first edition, we introduced some brands for minimalist style lovers.

This time, we prepared a list of brands that offer attractive vivid-colored items. Adding bright-colored items into your outfit can lift up your mood!

BAAKU

(Image: PR TIMES)
BAAKU, a brand produced by Japanese genderless model Baku Idegami, just launched this spring. Based on the producer’s own experience of struggling with their gender, BAAKU aims to break gender stereotypes by bringing androgynous items to people in the same situations and to the world. In fact, BAAKU’s eccentric designs mixing “femininity” and “masculinity” are outstanding.

Its Spring/Summer looks are even more unique because of the combination of neutral and vibrant colored items. Checking out their Instagram for their latest items.

UNUSED

UNUSED was launched in 2004 and began creating products unbound by gender in 2014. Its designer has remained anonymous, which has been gathering attention from all over the world. In the past, UNUSED has collaborated with globally-known brands such as Vans and Dickies.

Its products seem simple but unique because of their great attention to detail. By setting a unique theme for each season, each collection brings a different style to the brand. Another unique feature is that the original owner of UNUSED products can receive a lifetime warranty to repair the products (for regular use only). Simply contact the store where you purchased the product from and send it to them.

This fall/winter season mainly offers products for casual styles, featuring some bold colors in outerwear. Keep an eye out for other unique collections in the future!

[Online shop] UNUSED
[Online shop] DIVERSE-WEB

CABaN

(Image: PR TIMES)
CABaN is a new brand started in 2018 by Tomorrow land, a Japanese apparel company founded in 1978. The concept is to bring out individuality further, beyond gender, age and race. While the online store separates products by gender, many of the products are designed as genderless.

In addition to vivid colors, products with beautiful illustrations of birds, flowers and other objects are also available. Some items are easy to match with even for those who rarely choose patterned items! CABaN pieces will help you express your individuality.

[Online shop] CABaN

In fall and winter, when layering clothes, we tend to choose items in basic tones that are easy to match. Why not try adding vivid colors as accents this year?

Written by
Moe Kamimoto

Her mission is to make the world a better place for everyone since she studied human rights and environmental issues in college. She is especially interested in sustainable fashion and cosmetics, diversity, and gender equality. A nature and animal lover.

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Written by Moe Kamimoto