Exploring sustainable regional specialties on your Japan travel

Are you considering a trip to Japan? Each prefecture offers its own unique attractions, so it can be hard to determine which areas to explore. For those who are interested in Japan’s rich food culture and traditional crafts, or who wish to discover the hidden gems of the regional areas, there’s a perfect place called “antenna shop.” These shops allow you to savor local delicacies, sweets and crafts from different regions without visiting there.

What is an antenna shop?

An antenna shop is a store that focuses on offering regional products. It is often established by prefectural governments or organizations to showcase and promote regional specialties. In Tokyo, where most tourists visit, various antenna shops are available. Hence, you can relish regional delicacies as well as contribute to preserving the businesses and craftsmanship there. Moreover, these shops provide insights into what each prefecture is renowned for, which can inspire ideas for your next destination.

Ethical & sustainable regional specialties from Japan

For those who are keen on savoring regional delicacies while also making environmentally conscious choices, here is a selection of such sustainable products from different prefectures!

Beautiful handcrafted glassware “Tsugaru Vidro” from Aomori Prefecture

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The company that produces “Tsugaru Vidro” boasts a history spanning over 70 years. Beginning with the creation of glass fishing floats, the company transitioned to crafting uniquely designed glassware in 1977. “Tsugaru Vidro” is distinguished by its exquisite colors that capture the essence of the seasons and nature in Aomori Prefecture. They have developed a distinct technique to achieve a diverse range of colors as well as different types of glassware. With these exceptional techniques, the company is also involved in a project to upcycle discarded bottles and glasses, which are difficult to recycle, transforming them into new glassware. Explore the collection to find your favorite items and to support the tradition!

Refreshing orange jelly by TEN from Ehime Prefecture

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Ehime Prefecture is one of the most famous regions for cultivating oranges and mandarins in Japan. A brand named TEN was launched to support orange farmers and preserve the industry. This brand develops its products by visiting farmers and communicating directly with them while building up the know-how of orange cultivation.

The brand provides a range of options, including orange juices and sweets. Among their products, the refreshing orange jelly in a handy pouch is easy to carry and perfect for both kids and adults. By incorporating seasonal varieties, they offer different flavors throughout the year.

Flavorful apple cookies by Ringo Otome from Nagano Prefecture

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Nagano Prefecture is famous for its apple production. Ringo Otome’s apple cookies are made with small apples that are thinned out for a better harvest and usually discarded. The thin slices of apple on top of each cookie not only add a beautiful presentation but also offer a natural sweet and slightly tangy flavor. These cookies have even won awards globally, making them worth a try.

Many other local specialties await your discovery as well. Why not consider visiting an antenna shop during your next trip to Japan?

*Please note that the availability of these products may vary depending on stock.