Where is Japan in travel inclusivity? Latest initiatives for comfortable stay

Japan’s inbound tourism has seen an increase in demand; the number of monthly tourists exceeded more than three million in March 2024. Maintaining systems and environments should be at the forefront of accepting international travelers and increasing their satisfaction. This column will focus on food, which represents the best part of traveling, and hot springs, which are a unique experience in Japan. It will also highlight the possibility of bathing with tattoos.

Initiatives for diversity on a national scale

The Japan Tourism Agency has made strides to welcome foreign visitors. They also urge municipalities to consider and take action so that international travelers can stay safe and comfortable in Japan. When it comes to food diversity, the agency has published handbooks detailing the needs of travelers and how to address existing issues.

Resources for food diversity

A guidebook of hospitality for Muslim travelers (in Japanese) provides basic information on food and worship for Muslim people and examples of how to meet their demands. Similarly, a dietary guideline for vegans and vegetarians (in Japanese) was issued to clarify, for example, the differences between the two and offer concrete examples from some restaurants. To promote these initiatives further, the Japan Tourism Agency occasionally holds seminars.

Here is a success story of a local government. The city of Taito, Tokyo, created an original map for Muslim travelers that also spans vegans and vegetarians. Additionally, the dedicated follow-up with local businesses greatly contributed to tourists’ satisfaction and the revitalization of the community.

Tattoo-friendly onsens

When it comes to visiting onsen with tattoos, the stereotype still persists, but attitudes toward these facilities have gradually shifted to respect cultural diversity.

Beppu onsen, which is one of the famous hot springs in Japan and nestles in Oita, spreads information related to tattoo-friendly onsens to travelers. This website not only indicates the friendly facilities but also provides visitors with other essential information that they should know in advance.

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Takaragawa Onsen in Gunma exemplifies inclusivity by welcoming tattooed guests in flexible ways, even though official policy prohibits them. For instance, those who have full-body tattoos are guided to visit during off-peak hours.

Benefits of embracing diversity

Embracing diversity significantly contributes to the revitalization of regional businesses and society as a whole. Many local cuisines use plant-derived ingredients or can be adapted to include them. Therefore, appealing to tourists in these ways can help preserve tradition. Additionally, showing generosity toward tattooed guests can introduce foreign travelers to the hidden charm of the local area.

Although Japan has traditionally been a conservative country, the global movement toward inclusivity and the growing demand for inbound tourism are positively influencing the country’s understanding of diversity. My sincere hope is that these gradual yet positive shifts will amplify your comfortable stay in Japan.