Misato NotoRecycled clothing is made from regenerated materials that are produced by sorting and breaking down of waste materials. Sustainable fashion brands are making conscious efforts into fabric innovation to enhance their circular approaches to manufacturing and reduce landfill waste.
Cotton, the most popular fabric, can be recycled and reused into textile products, for example. According to Patagonia, recycled cotton can cut down on 70% of the CO2 emissions that conventional cotton produces. Pre-consumer cotton scraps are blended with other fibers for strength and durability, then they are regenerated into sweatshirts and T-shirts. As of Fall 2020, 25% of the outdoor fashion brand’s cotton fabrics are now made with recycled cotton.
Did you know that synthetic activewear is mostly made from plastic? Athleisure brand Girlfriend Collective, for instance, transforms plastic waste into sports bras and leggings using recycled polyester made from plastic bottles. The brand also uses an eco-friendly substitute to nylon called ECONYL, which is made from synthetic waste such as fishing nets that would otherwise be discarded into oceans and landfills.
