VANILLABEANS unveils renewed website and member perks

VANILLABEANS, the esteemed chocolate brand operated by Chocolate Design Inc., revealed a renewed website on October 6, aiming to enrich user experience.

In an effort to offer patrons a more engaging online shopping journey, the brand has unveiled a membership ranking system. This novel approach enables customers to garner “Cacao Miles” with their purchases. A highlight for chocolate enthusiasts: The much-sought-after “Tablet Chocolat,” previously exclusive to their brick-and-mortar location, is now available for online orders.

The freshly introduced “VANILLABEANS CLUB” offers an array of member-exclusive perks. By registering on the official online platform, patrons start accumulating “Cacao Miles,” with each mile equating to one yen for shopping. Members will identify as either “Cacao Beginner” or “Cacao Expert,” with the latter rank achievable after two purchases within a year. Those reaching the Expert tier can look forward to special birthday rewards, a boosted mile accumulation rate, and more exclusive benefits in the pipeline.

Marking the website’s facelift, VANILLABEANS is also releasing a limited “Renewal Commemorative Set,” perfect for those looking to enjoy a curated selection at home. This Yokohama-origin chocolate specialty shop embarked on its online venture back in 2000. For over two decades, the brand’s commitment to delivering unmatched quality and flavor has been unwavering. With the recent initiatives, VANILLABEANS is cementing its dedication to aligning with the evolving preferences of its loyal Japanese clientele.