Increasing younger interest in sustainable Japanese dining through tech

Japan is redefining travel by merging premium culinary experiences with sustainable practices. A recent report by Trip.com highlights how Japanese hotel dining, themed pop-up restaurants, and interactive food events are drawing international attention, supporting local businesses and promoting responsible consumption.

Global data shows that 60% of travellers now search for food-related experiences. In Asia-Pacific, the appeal of food festivals and street food tours is evident, while Japanese travellers have shown a marked preference for hotel dining, particularly among the 25–34 age group. These trends are reshaping travel decisions, with media channels and platforms like TikTok influencing 45% of destination choices by highlighting authentic, local experiences.

AI-driven travel tools are emerging as a novel solution in this landscape. Platforms that deliver real-time, personalised recommendations based on user interests help reduce congestion at popular sites by suggesting alternative, less-visited locations. This technology not only enhances the traveller experience but also contributes to a more sustainable distribution of tourism, alleviating the worries of over-tourism.

Local culinary experiences offer a dual benefit. They reinforce cultural heritage while supporting sustainable agricultural practices and small-scale producers. By prioritising locally sourced ingredients and traditional preparation methods, the tourism sector can foster a stronger connection between visitors and host communities. This approach aligns with sustainable tourism principles as advocated by the United Nations World Tourism Organisation, whose research reveal the importance of responsible travel for economic and environmental well-being.

The evolving demographic trends also shed light on how younger travellers are quick to adopt digital tools and seek out personalised, sustainable experiences. Their engagement with apps and AI-assisted planning demonstrates a shift in consumer behaviour that encourages innovation in the travel industry. Older generations, although less influenced by digital trends, present an opportunity for tailored strategies that bridge traditional values with modern sustainability practices. Combining digital innovation with grassroots culinary experiences is paving the way for a resilient tourism model.