Harvesting fruit sustainably with U-Pick experiences in Japan

Japanese people have long loved fall as the harvest season, satisfying their appetites with seasonal flavors, especially fruits. Even today, they eagerly participate in activities celebrating the taste of fall. In honor of the upcoming SDGs Week (Global Goals Week) from September 20 to 29, here are some good examples of sustainability practices that make the best use of these delicious resources.

Fruit wines made from out-of-standard fruits [Fukuoka]

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Tanushimaru town, located in the eastern area of Fukuoka Prefecture, has just held the fruit picking the first weekend of September. This area features many fruit-picking spots with a variety of seasonal fruits, such as Kyoho grapes, renowned for their sweetness, especially in the fall.

However, fruit picking is not the only thing that attracts tourists from out of the prefecture. Sustainable businesses and stores, aimed at reducing fruit loss, also draw visitors. Kyoho Winery sells unique fruit wines that are made from fruits that would otherwise be discarded for not meeting standards. The variety of wines was produced from the winery’s passion for reducing food waste and revitalizing the community.

Peaches in every form: A taste of local delights [Fukushima]

Moreover, Fukushima Prefecture also hosts an event that not only showcases the beauty of the region but also makes use of out-of-standard peaches. It’s no exaggeration to say that peaches are strongly associated with Fukushima for many Japanese people. Various peach-based products such as patisseries, jams and drinks are displayed at the shop “ MIDETTE (in Nihonbashi),” which specializes in local products from the region, until September 23.

Harvesting grapes for health and wellness [Kanagawa]

On the other hand, the fitness company E-fran Co., Ltd. in Kanagawa prefecture invites guests to grape picking experience focused on health and wellness. The grapes, which are available for unlimited consumption during your stay, are highly nutritious and are believed to offer health benefits such as relieving fatigue, eye strain and arteriosclerosis. E-fran believes that the event will create a community where guests can achieve mental satisfaction and social connections necessary for well-being.

Donate and receive seasonal fruits in return [Yamanashi]

You can enjoy both local delicacies and support SDGs without going on a fruit-picking tour. Yamanashi prefecture, a major fruit-growing area, offers seasonal fruits and local specialties as gifts in return for hometown tax payments (Furusato nozei). Notably, Kofu City in Yamanashi Prefecture has launched a crowdfunding project to promote renewable energy. Donations support hydrogen energy projects, future engineer training and more.

Crowdfunding: click here

These are just examples. Many regions and companies are working hard to promote their specialty products sustainably. This presents a great opportunity to discover another side of Japan.