Amanda WeeFood is an essential part of our lives.
Although Japan is blessed with food options from all around the world, food waste is also occurring daily. The reality is that food waste has risen to almost 6 million ton every year in Japan. On the other hand, we have 800 million people around the world without enough food to eat. This is not an issue exclusive to Japan, but a global problem that needs to be addressed. This is where the app service “tabekifu” comes in.
Tabekifu is a platform that allows restaurants to sell surplus meals, as a result of last-minute reservation cancellations or over-ordering of ingredients, to customers at a discounted price. Part of the profit will be donated to charity. Not only does this mobile application attempt to resolve the issue of food waste, but it also helps the underprivileged. It is a contemporary way of contributing back to society.
The name tabekifu is a combination of two words: tabe and kifu. Tabe represents taberu, which is Japanese for eat, and kifu is Japanese for donation. These words represent the act of giving and receiving, both of which are primitive to mankind. The blend of these two words represents the company’s desire for a society that can practice both giving and receiving in today’s world.
Users can utilize tabekifu in four simple steps:
- Select a restaurant;
- Make an order and select an organization;
- Dine-in or take away;
- Upload a photo or comment on social media; and
- Donation is successfully made.
The target audience for this mobile application does not stop at users. Restaurants play a large role in the success of this new initiative. Restaurants registered with tabekifu can enjoy many benefits, including eliminating food waste, increasing restaurant traffic, contributing back to society, and enjoying marketing and promotion.
[Website] tabekifu homepage
