Roger OngSustainability always seems to such an insurmountable problem to solve. But the solutions can often be simple and small enough, especially in our day to day lifestyles. And in the case of Haruulala Japan, it just took changing one detail – the clothing name tag.
Haruulala Japan creates baby clothing to celebrate their birth and their birthdays. Founded in 2017, the company uses organic cotton to create cute and colorful baby clothing for gifting.
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Extending life spans of baby clothes with modified name tags
Parents are no stranger to the problems of baby clothing. You spend time and money to doll up your baby, but in a few winks of the eyes, your baby grows up and no longer fit into those same clothes.
“Babies outgrow their clothing so fast. It’s a waste to discard them, so we wanted to extend the lifespan of baby clothes,” shares President and CEO of Haruulala, Masato Nakamura.
Haruulala’s solution is simple: to make them more desirable when passing down the baby clothes. They make extended the name tags on the clothes. So after the first baby has worn them, parents can cut off the first tag, leaving the remaining space for their younger sisters or brothers. Up to three names can be written on each name tag.
Name tags are a resounding success with the parents
Parents loved the idea, and has since gone viral on Japan’s social networks. Haruulala listened to their problems of pass down name tags, including “the name tags are too small to write names” and “too difficult to read even when we are able to write the names”.
Furthermore, Haruulala’s clothes allowed adjustment for two sizes. The flexibility thus allows parents to adjust for the babies’ growth.
Sustainable fashion for babies!
The parents also loved how less waste is created. A longer lifespan of baby clothing meant a more responsible and sustainable consumption. Haruulala has also started in early April to dispense with air padding, switching over to recyclable cardboard for packaging.
“We want to continue making products that will protect the future of each baby, while ensuring the least burden on our environment,” states Masato. “Since these are also specially made for the babies, we want parents to pass them down to their younger siblings to enjoy the clothes.
“May the idea of the name tag spread to the rest of the world.”
[Reference article] Wishing all children clothes have this! Name tags for Pass Downs[Reference site] Haruulala Japan
