Gateway to Sustainability in Japan

Community revitalization along with ‘kitayo’ reuse initiative

Non-profit organization WAIKI, located in Honmachi, Suita city, has taken a bold leap with the introduction of their new reuse initiative named ‘kitayo’. The venture, unveiled on July 8, seeks to breathe new life into items otherwise destined for oblivion by circulating them within the local community.

The program, christened ‘kitayo’, cleverly leverages the power of the Internet to bring together those desiring to ‘give’ and ‘receive’. Creating a hub for this community exchange, WAIKI collaborates with Sakura Cafe, bringing the concept of reuse to life. The initiative is not just about redistributing items; it’s about nurturing a sustainable mindset, fostering a culture of reuse that encourages resource efficiency, reduces waste, and moves society one step closer to sustainability.

(Image: waiki-kitayo-1-0-4.glide.page)

‘Kitayo’ forms part of the wider ‘Connecting Neighbors Project’, a collaborative effort of the non-profit WAIKI, Sakura Cafe, and Kokurie Corporation. Backed by Life Care Vision, a caregiving enterprise, WAIKI has a rich history of facilitating multi-generational community activities. From hosting a range of events including frailty prevention programs for the elderly, children’s cafeterias, relaxation cafes, to smartphone learning sessions for seniors and energetic hundred-year-old exercises, WAIKI has been the pulse of community engagement.

Now, with ‘kitayo’, WAIKI finds a new way to create engagement mechanisms, pushing the boundaries of its community-centric vision and helping construct a society where everyone, from children to seniors, can flourish.

Written by
Zenbird Editorial Team

The Zenbird Editorial Team is here to ensure the best social good ideas are presented, thus making the world a better one.

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Written by Zenbird Editorial Team