Gateway to Sustainability in Japan

Genderless fashion series III: Underwear to express your true self

*This article contains affiliate links.

Welcome to the third edition of the genderless fashion series! Are you looking for genderless underwear brands from Japan? Underwear is probably the most gender-aware type of clothing. These genderless underwear brands include gender-neutral designs, as well as functional solutions to your worries about your body.

Nissen: functional and reasonable underwear for transgender people

(Image: PR TIMES)
Nissen, a well-known fashion firm, started a project called “As Is” to meet the needs of transgender customers in 2020. With the philosophy of creating perfect items for everyone, this brand has been creating underwear from petite to plus sizes since the beginning.

Nissen produces various functional items for transgender people. For example, chest binders which can effectively flatten the appearance of one’s chest while minimizing the sense of tightness that many other binders provide. They also offer lace bras that provide the perfect fit for various body types. Plus, all items are reasonably priced. Check this out for your first genderless underwear!

[Online shop] Nissen
[Online shop] Rakuten [PR]

Bushy Park: pop colors with humourous embroidered messages to excite you


Bushy Park launched in 2019 as a gender-inclusive underwear brand. The brand aims to improve gender diversity in society and to build a culture of wearing what one loves regardless of gender.

The street-style designs are full of unique ideas to catch one’s eye at first sight, such as various pop colors and humorous messages embroidered on the items. They can be good for your daily use, or for a gift as well!

[Online shop] Bushy Park

W-MAGIC: unique and one-of-a-kind designs

(Image: PR TIMES)
W-MAGIC‘s concept is “Be Yourself.” This brand aims to create a world where everyone, including not only men and women, but also LGBTQIA+ people, can be themselves without being bound by any stereotypes.

Their designs are creative with vibrant illustrations, chains, logo straps and mesh fabrics, which can help express one’s unique character.

[Online shop] W-MAGIC

Albâge: high-quality lacy designs perfect for dress-up


Albâge started in 2015 with a brand concept of addressing gender issues to change society. The concept came from the founder’s experience of being bisexual and feeling uncomfortable with being judged by her gender. This is why Albâge’s lingerie is designed to suit all genders.

Albâge’s design signature is lace. The high-quality lace from Europe, which is often used for wedding dresses, is nice and smooth. Also, some of the designs are not underwear-like and are stylish even when visible. This brand is perfect for a day when you want to dress up!

* As of December 2023, the brand is currently temporarily suspending product sales due to the update period for a brand renewal.

[Online shop] Albâge

These genderless underwear brands support you to be yourself. You can start choosing something that truly excites you!

Written by
Moe Kamimoto

Her mission is to make the world a better place for everyone since she studied human rights and environmental issues in college. She is especially interested in sustainable fashion and cosmetics, diversity, and gender equality. A nature and animal lover.

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Written by Moe Kamimoto