Gateway to Sustainability in Japan

4 cruelty-free vegan skincare brands you can get in Japan

Veganism is gradually expanding in Japan. It is often associated with a diet that excludes all animal products. However, in recent years, more people are realizing that it is more than that, and vegan options are slowly increasing in various fields. For those who are looking for vegan beauty products, here are some vegan cosmetics brands that you can get in Japan!

UNNATURALLY NATURAL cares for both animals and skin health

UNNATURALLY NATURAL is a Japanese ethical skincare brand that aims for “clean beauty.” Based on the founder’s skin problems caused by allergies, she has researched how each ingredient affects the skin as well as the environment. You can check here to see excluded ingredients in their products. Moreover, UNNATURALLY NATURAL complies with Proposition 65 and also has obtained the Vegan Trademark. It is worth trying their products if you struggle to find skincare items that match your skin.

[Online shop: UNNATURALLY NATURAL]

RUHAKU’s products are entirely Ecocert certified and made with carefully selected natural ingredients


RUHAKU’s greatest feature is its ingredients made in Okinawa Prefecture, such as shell ginger and Japanese flat lemon. All the products are Ecocert certified, which means over 95% of ingredients are natural, and at least 95% of the plants contained in the products are organic. RUHAKU also reduces the environmental impact of its packaging. They have facial masks and a UV makeup base cream in addition to basic skincare products. You can start with their trial kit at a reasonable price to see if it matches your skin.

[Online shop: RUHAKU]

LA VIESTELLA strives to protect the environment through eco-friendly production methods

LA VIESTELLA has selected ingredients based on their environmental impact. For instance, they avoid palm oil which is one of the biggest reasons for the destruction of rainforests. They also have introduced carbon-neutral shipping by calculating carbon emissions with an app and compensating for them by contributing to rainforest conservation activities. Aside from basic skincare products, they have hair balm and other vegan brand products such as cleansing sheets and soaps on their online shop.

[Online shop: LA VIESTELLA]

BEIGIC has a wide range of products from skincare to body care

BEIGIC is a Korean vegan cosmetics brand that has recently become popular in Japan. They are committed to natural and fair trade ingredients. All their products contain ingredients derived from green coffee beans because they believe it keeps your skin healthy. They exclude synthetic fragrances, synthetic dyes, silicones, harsh sulfates and parabens from all the products. BEIGIC offers a wide range of sustainable products from skincare to body and hair care, catering especially to those whose skin is sensitive to synthetic additives.

[Online shop: BEIGIC]

To successfully incorporate some vegan practices or to go completely vegan, your feeling of comfort with each product is just as important as your ethical beliefs. These brands are conscious not only about your skin health but also about animal welfare. Choosing these types of brands is an effective way to boost your mood and the growth of the vegan cosmetics market in Japan.

Written by
Moe Kamimoto

Her mission is to make the world a better place for everyone since she studied human rights and environmental issues in college. She is especially interested in sustainable fashion and cosmetics, diversity, and gender equality. A nature and animal lover.

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Written by Moe Kamimoto