Gateway to Sustainability in Japan

What are the differences between fast fashion vs. slow fashion?

Fast fashion refers to cheap, mass-produced clothing that represents the latest trends on the market. Fast-fashion brands can offer thousands of styles at a low price because they rely on offshore mass manufacturing where labor is cheap. They also use low-cost, low-quality materials that are often manufactured in an environmentally unsustainable way using harsh chemicals, poor agricultural practices and synthetic fabrics. Clothing made with low-quality materials often doesn’t last and has to be replaced often.

Slow fashion evolved in response to fast fashion’s irresponsible production and consumption style. The slow fashion manufacturing approach emphasizes product longevity and quality, which are made possible with high-quality materials. Clothing is made in small batches by skilled local artisans. Therefore, it requires more time for production but with the benefit that it lasts longer. The use of natural, organic materials is also key, putting less strain on the environment. Slow fashion brands often come with hefty price tags but also nurture sensible consumption habits that prioritize quality over quantity.

Written by
Misato Noto

Misato Noto is a translator & writer based in Trinidad and Tobago. She covers travel, technology, and entertainment. She loves yoga, (the idea of) hiking, cooking, and traveling.

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Written by Misato Noto