Vegan Oji launches the “7-Day Vegan Challenge” on LINE

Vegan Oji Co., Ltd. launched a new service, “7-Day Vegan Challenge,” on the social network service LINE last December. Anyone can use this service only by adding an official LINE account of Vegan Oji. They get useful and accessible tips and advice via the LINE app for a 7-day challenge.

CEO of the company, Alex Derycz, learned Japanese at university and came to Japan in 2017 to promote veganism. He, aka Vegan Oji, meaning Prince Vegan in Japanese, established the company in 2020 with two ambitions: (1) to make Japan the most vegan-friendly country in the world and (2) to make Japan a world leader in the SDGs sector. Vegan Oji provides various services for companies to promote veganism while Alex works as a model and an entertainer. As a part of its mission, the company has started a new service for individuals.

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Anyone can join the challenge via the LINE

All you have to do is to add Vegan Oji as a friend on LINE and send “ビーガンチャレンジ” to it, and you will receive informative support. Unfortunately, this service is available only in Japanese, so the challenge doesn’t start even if you send “Vegan Challenge” in English or other languages. Once Vegan Oji becomes your friend, it sends you encouraging messages from Vegan Oji (Alex) himself and much information such as nutrition advice, recommended vegan ingredients, vegan news and must-go restaurants.

Moreover, it has a “vegan calculator” in which you will find out in figures how much you save by becoming vegan. You put numbers of months or years of being a vegan, then figures of the amount of water, carbon dioxide, livestock, crops and forest you have saved or will save come out automatically.

“Being vegan is fun, tasty and healthy”

This service and 7-day challenge are designed to make vegan life “fun, tasty and healthy” and “easy to practice” so that even people without knowledge about veganism can enjoy themselves.

According to a study, the amount of food-related greenhouse gas emissions would drop by 70% by 2050 if everyone becomes vegan. Indeed, it is too extreme to expect everyone to become a vegan, but the figures tell us the possibility of stopping climate change by going vegan. And most importantly, Vegan Oji is available anytime and anywhere to help us get the most out of a vegan lifestyle.