Tiger collects 93,400 stainless steel bottles in circular milestone

Tiger Corporation has revealed the results of its circular model. Since launching its initiative in October 2021, the company has been collecting and recycling used stainless steel bottles from households across Japan, regardless of brand. By the end of 2024, they have collected approximately 93,400 stainless bottles.

In 2020, the company set ambitious goals: achieving a 10% collection rate for used bottles by 2030, integrating 50% recycled resin in new bottles, and collaborating with 100 partners. In just three years, Tiger has formed partnerships with 28 organizations and established more than 450 collection points nationwide, recovering nearly 29,900 kilograms of stainless steel—equivalent to around 93,400 bottles.

The circular process begins with collecting unwanted stainless steel bottles from municipalities, schools, and retail stores. These bottles are sorted into components by recycling specialists; stainless steel parts are transformed into new materials, and polypropylene caps are repurposed into resin products for Tiger’s production facilities. This closed-loop system minimizes waste and ensures resources are efficiently reused, either as new stainless steel products or functional items within Tiger’s operations.

The program has garnered positive feedback, with consumers expressing gratitude for the opportunity to recycle old water bottles and applauding the company’s inclusivity in accepting bottles from all manufacturers.

Tiger’s circular economy strategy aligns with its desire for sustainable manufacturing. Through its circular economy model, Tiger demonstrates how businesses can reduce their environmental footprint while maintaining economic viability.