These Japanese sustainable beauty brands offer quality vegan haircare

Veganism is progressively spreading in beauty fields, especially haircare products in Japan. Now that the rainy season is around the corner, you may be concerned about your hair increasing in volume or curling with humidity. If you are looking for new hair care products, here are some Japanese vegan haircare brands!

Diane Be True

Diane Be True has two types of vegan silicone-free shampoos and conditioners as well as a hair mask. Over 90% of each product consists of naturally-derived ingredients, and they feature prickly pear seed oil as a sustainable ingredient. In Morocco, where prickly pear is grown, there is a government initiative to raise the income of its farmers and promote environmentally-friendly agricultural practices. They also upcycle discarded roses for fragrance, creating apricot and honey-like scent.

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Diane Be True also carries vegan body soaps and body creams. In addition to an online shop, their products are also available at drugstores such as Matsumotokiyoshi and Cocokara Fine.

[Online shop: Diane Be True]

BOTANIST

BOTANIST has been in vogue for years in Japan and has started a vegan haircare line. Their vegan products are certified by The Vegan Society and PETA.

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By cooperating with beauty botanists and perfumers, BOTANIST has carefully selected plant-derived ingredients and blends them into each product. Their unique fragrance is one of their most attractive features.

BOTANIST also offers non-vegan products, so search with the keyword “vegan” at online shops.

[Online shop: LOFT]

VEGAN style

AEON, which operates supermarkets throughout Japan, developed the VEGAN style in collaboration with a salon manufacturer. Their products are vegan and halal certified.

There are two types of haircare products: a smooth type for people with thin, dry hair and a moist type for those concerned about their frizzy hair. Adding their vegan hair oil into your routine may help you get closer to smoother hair. It is easy to get them from their online shop and AEON supermarkets.

[Online shop: AEON]

Soeff

Soeff produces two types of shampoo bars, “smooth” and “moist.” They strive to reduce plastic use because their philosophy is to protect the beautiful nature on earth and coexist with animals. Their items are made with natural ingredients and don’t contain any synthetic fragrances, colorants or palm oil, which is one of the causes of deforestation. There are also treatments and oils in glass bottles for dry and damaged hair.

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Soeff has considered every detail with a focus on environmental friendliness. They use no plastic for packaging either and upcycled discarded rice for their product pamphlets. If you are looking for a more sustainable product, Soeff is worth trying.

[Online shop: soeff]


There are more and more vegan haircare options available. Let’s keep our eyes on the movement and find our favorite products!