Gibier Skincare has launched three new products that features an unusual combination of waste resource usage and sustainable beauty: using refined wild boar faty. The Nagano-based company released its innovative “Gibier Powder Shampoo,” a multi-use...
Two Nagano-based companies, Yaso Inc. and Yo-Ho Brewing Company, have collaborated to develop a new craft beer that uses wood from forest thinning operations. The beer is named “Forest Echo IPA”, and will be available in limited...
Mie University and Rohto Pharmaceutical have discovered that lemongrass leaves typically discarded in Mie Prefecture possess anti-ageing properties. The findings may seem like an advancement for health benefits, but it’s also an opportunity to...
A brewery in Hokkaido is again partnering with the Hokkaido Nippon-Ham Fighters baseball team to upcycle players’ broken bats into a unique craft beer, following the overwhelming success of last year’s project. Yo-Ho Brewing Company will...
Food collective TETOTETO inc. has launched a new brand, “Budo no One-piece,” to tackle food waste in Japan’s wine industry by upcycling discarded grape skins into new edible products. They aim to create value from the thousands of tonnes of pomace...
A new art piece crafted from pottery shattered in the 2024 Noto Peninsula earthquake is now being displayed in the third-floor lobby of the Hyatt Centric Kanazawa. CACL’s upcycling brand KAKERA collaborated with Hyatt Centric Kanazawa and...
Mizuhashi Hojudo has launched a new initiative to develop sustainable skincare by upcycling a by-product of local rice production, aiming to tackle modern skin issues while revitalising the regional economy. They call it the “Japan’s...
A new pop-up store showcasing products made from upcycled automotive and apparel waste is opened in Tokyo’s Toranomon Hills Business Tower. The campaign is a joint project between Toyota Upcycle, fashion retailer URBAN RESEARCH Co., Ltd., and...
A new upcycling collaboration is bridging 300 years of Okinawan tradition with modern circular economy principles, creating a line of textiles that aims to preserve both cultural heritage and the environment. Upcycle Association and the historic...
Sendai Umino-Mori Aquarium has unveiled new staff uniforms made from locally sourced, discarded fishing nets, successfully implementing amu Inc.’s upcycled nylons. The new uniforms are the first commercial application for amuca®, a unique...










