EQUALAND is an ethical Japanese fashion brand launched by ONEO Ltd. This new generation fashion brand places emphasis and consideration on the value of consumption and desires to work toward cultivating a new fashion culture, also known as TRUST...
Consumerism is one of society’s biggest problems. Coupled with the rise in technology gifting the modern-day consumer with convenience and accessibility, consumption will only get easier. This is especially true in the world of fast fashion, where...
Vintage clothing and second-hand shops have exploded throughout Japan in the past decade. However, even though the market has remarkably increased over the past ten years, some concerns regarding purchasing used clothing remain. Although the used...
Algorithmic Couture is aiming to automate the creation of zero waste fashion to provide ethical customized clothing. This project is now laying down the foundation to promote sustainability in the fashion world with the aid of designers, machine...
The apparel industry is one of the largest polluters in the world. In 2018, it was reported that luxury fashion house Burberry had burned 4.2 billion yen worth of unsold products. Since then, the apparel industry has been scrutinized for its future...
It is always heartening to see customers making a conscious choice for ethical and/or organic products. We know that we are making an impact when small decisions like these are made globally. Japan is seeing changing trends that are environmentally...
Sustainability always seems to such an insurmountable problem to solve. But the solutions can often be simple and small enough, especially in our day to day lifestyles. And in the case of Haruulala Japan, it just took changing one detail – the...
Out of all the many daily goods, perhaps the most surprisingly destructive items to the environment are T-shirts. Oil is a necessary ingredient to produce polyester used in making T-shirts. The risks of Oil However, oil not only emits carbon...