In a world where sustainability is taking a major role in our lives, society is now shifting its focus to reducing the use of substances harmful to the environment, as well as coming up with better ways to cut down on waste. Companies, NGOs and...
With a little imagination and effort, a discarded item can be converted into a new product while keeping some of its original characteristics. Upcycling is a creative method of giving a second life and function to used things, as well as increasing...
STRIPE International Inc. (hereinafter STRIPE) is a mother company of multiple popular fashion brands in Japan. It is a Japanese SPA (specialty retailer of private label apparel), a company which designs, manufactures and sells its products. (Major...
Japanese companies are becoming even more aware with the effects of climate change, and how we as humans can play an integral role in preventing crisis to further damage our planet. These companies are changing the way they contemplate how their...
EQUALAND is an ethical Japanese fashion brand launched by ONEO Ltd. This new generation fashion brand places emphasis and consideration on the value of consumption and desires to work toward cultivating a new fashion culture, also known as TRUST...
Consumerism is one of society’s biggest problems. Coupled with the rise in technology gifting the modern-day consumer with convenience and accessibility, consumption will only get easier. This is especially true in the world of fast fashion, where...
Vintage clothing and second-hand shops have exploded throughout Japan in the past decade. However, even though the market has remarkably increased over the past ten years, some concerns regarding purchasing used clothing remain. Although the used...
Algorithmic Couture is aiming to automate the creation of zero waste fashion to provide ethical customized clothing. This project is now laying down the foundation to promote sustainability in the fashion world with the aid of designers, machine...
The apparel industry is one of the largest polluters in the world. In 2018, it was reported that luxury fashion house Burberry had burned 4.2 billion yen worth of unsold products. Since then, the apparel industry has been scrutinized for its future...
It is always heartening to see customers making a conscious choice for ethical and/or organic products. We know that we are making an impact when small decisions like these are made globally. Japan is seeing changing trends that are environmentally...