A recent survey on household assets conducted by Mercari revealed that the total value of owned goods across Japan is estimated at a staggering ¥216.4 trillion, averaging around ¥1.82 million per person. The survey, which included responses from...
WWF Japan, in collaboration with Shiga Prefectural University, has launched a new initiative that turns returning a shopping basket into an opportunity to vote on sustainability efforts, a concept dubbed “Shopping Basket Voting.” This program, which...
Of all the citrus fruits in the world, Japanese citrus is among the most beloved, reflecting the Japanese people’s passion for citrus. There are estimated to be more than 100 varieties of citrus fruits, ranging from seedless and sweet to tangy...
GREEN AGE, a store embracing the concept of “coexistence between people and nature,” opened on the 8th floor of Hankyu Umeda Main Store in Osaka on 12 April. Aimed at fulfilling the growing demand for sustainable lifestyles and...
Zenbird Media has just launched Zenbird.Life, a curation site for sustainable brands in Japan. Using an intuitive rating developed in-house, users will be able to take action for society and the environment without giving up their preferred...
How privileged are we to be able to throw away and discard old and tattered clothing, materialistic possessions, and or older models of tech toys that were once en mode the previous year. It is wild to think that we casually throw out household...
Make no mistake about it. The circular economy is a global growing concept receiving nods. It encourages businesses to look at themselves, find a way to create zero environmental impact, and reduce taking resources from the environment. And many...
A common question we often tackle is, “How do we become more sustainable?” Of course, we have to choose to be. Our lifestyles should orient towards sustainability, like picking sustainable fashion, ethical food and fair trade products...
The third wave of coronavirus seems to be waning in strength, but the Japanese population remains vigilant. With many sticking to the Stay Home movement and lockdowns, delivery services remain popular, especially for food and beverages. Take-out...
COVID-19 has impacted the tourism industry in Japan, affecting the nation’s progress in regional revitalization. To counter the pandemic’s impact, Mie Prefecture Government, TASKAJI, and JTB Communication Design are launching the...