About 80% of consumers are willing to buy more eco-friendly and ethical products in Japan. Yet, when we want to eat an organic or plant-based diet, or purchase plastic-free or zero waste products in Japan, we might have difficulties discovering...
Are you planning to go on a shopping spree this fall? The biggest shopping event of the year, Black Friday, is almost there. Many consumers expect to find great deals on Black Friday for home appliances, electronics, clothing, furniture, you name it...
Unsold inventory is a global issue prevalent across the globe and Japan is no exception. Every year, its fashion industry produces 2.8 billion articles of clothing, half of which are not sold and subsequently disposed of. Similarly, in recent years...
The negative legacy from the era of mass production and consumption has led to various social issues like food waste and material shortages. That is why the concept of “sustainable consumption” is spreading throughout Europe and America, and...
The two-day Sustainable Brands International Conference 2019 Tokyo was conducted on March 6 and 7. Participating companies were interested, if not already, in moving forward toward a vision of a sustainable society. The first day’s session kicked...
Consumer awareness for sustainability and ethical values has been increasing in Japan for the past few years. However, when it comes to actual practicing sustainability, the numbers who are taking action in their daily lives are still very few. E...