While environmental awareness is rising globally, the actual purchase rate of ethical products often lags behind consumer sentiment. In the realm of sustainable food, specifically plant-based meat, marketers have long relied on appeals to health and...
Today, there is a wide selection of plant-derived meats globally as more individuals awaken to the importance of being kind to animals and Mother Earth, aiming for a sustainable society. Research in Japan indicates that 5.9% of respondents practice...
Traditionally, meat-eating has never been big in Japan. Considering the greenhouse gas emissions involved in meat production, it may be time Japan returns to its low-meat diet. Here we offer some ideas for protein-rich plant foods to replace meat...