A new agreement involving the municipalities of Nakafurano, Furano, Minamifurano, and Shimukappu has formed to promote the horizontal recycling of PET bottles in Hokkaido. This collaboration brings together Asahi Soft Drinks, Japantech and PET...
Sapporo City in Hokkaido has officially secured its second renewal as a Fair Trade Town, a designation that recognises the city’s sustained commitment to ethical consumption and international social justice. Sapporo first earned the title in 2019...
Japanese cosmetics brand SHIRO Co., Ltd. has announced it will open an innovative restaurant named MORISHIRO this Friday, November 21. Located on the grounds of its “Minna no Kojo” factory in Sunagawa, Hokkaido, the restaurant will offer...
A brewery in Hokkaido is again partnering with the Hokkaido Nippon-Ham Fighters baseball team to upcycle players’ broken bats into a unique craft beer, following the overwhelming success of last year’s project. Yo-Ho Brewing Company will...
Two Hokkaido-based companies have jointly developed a new piece of farm machinery designed to advance regenerative agriculture, a method that aims to restore soil health and combat climate change. Eiko Wellness Co., Ltd. and Agrisystem Co., Ltd...
Tokyo-based company, Tsunagi LLC, has launched a new programme that allows urban residents to own a patch of a soba field, aiming to forge deeper connections between Japan’s cities and its agricultural heartlands. Tsunagi organised the first event...
The National Ainu Museum and Park, known as Upopoy, will host Upopoy Festival 2025 on July 12 and 13 to mark its fifth anniversary. The two-day event will highlight cultural exchange through performing arts and food, pairing Ainu traditions with the...
The “Re-Bear Project,” led by a company in Toyama Prefecture, is upcycling carved wooden bears to give these forgotten figures a new purpose. Once popular souvenirs from Hokkaido that now gather dust in homes across Japan, are being...
UMITO Partners and the Kita-Rumoi Fisheries Cooperative Association Yagishiri Branch in Haboro Town, Hokkaido, have launched the Yagishiri UNI-MOBA Sustainable Fisheries Project in April 2025. This project seeks to enhance the quality of sea urchins...
Foreign tourists are increasingly flocking to various regions of Japan, with newly released data showing significant increases in visitor numbers during the summer of 2024. An analysis conducted by NAVITIME Japan, based on data from its popular...










