Foreign tourists are increasingly flocking to various regions of Japan, with newly released data showing significant increases in visitor numbers during the summer of 2024. An analysis conducted by NAVITIME Japan, based on data from its popular...
What is a Zero-carbon National Park? There are 34 national parks in Japan, covering about 5.8 % of its land, many of which include UNESCO World Heritage sites. Some of them are now going carbon-free, upgrading visitor centers, hotels and other park...
How can we make our memories of travels more meaningful? Perhaps by leaving a place we visited during our journey in a better condition than when we arrived. There is increasing attention towards regenerative tourism, a step beyond sustainable...
The Japan National Tourism Organization (JNTO) has created an English-language digital pamphlet entitled “EXPLORE DEEPER” that introduces sustainable travel experiences in Japan. The pamphlet introduces 50 sustainable facilities and...
When walking through a city in Japan, we can see various barrier-free designs such as gentle slopes, braille blocks, and voice-activated traffic signals. However, not many places and facilities have such innovations. In fact, there are only a...
Japan is often thought to be a homogenous culture, but the reality is a little more complex. The vast majority of its population is ethnically Japanese, though there are some segments that are not. Places like Okinawa famously have their own...
For the first time in Japan, a local government is collaborating with an online community noticeboard to link non-internet users to the service. The effort is will encourage them to swap their secondhand items and to reduce waste. It is an...
Climate change is having a significant impact on the Hokkaido region. According to the Hokkaido Research Organization, Japan’s coldest and northernmost prefecture will see average July temperatures increase as much as 3 degrees by the 2030s, in...
Slow fashion is exploding in Japan. Designers are making it easier to not only look good, but also give consumers the option to purchase quality fashion that is also sustainable and environmentally friendly. Furthermore, unlike fast fashion, slow...
In today’s digital world, influencer marketing plays a significant role in promotion, adding more value to products, services, campaigns, and travel destinations. Travel and employment company SAGOJO is seeking to bring influencer marketing to...