Craft gin HAKUBA GIN was launched last month, which uses uses botanicals foraged from the forests of Hakuba Village in Nagano Prefecture. This gin is from the partnership between Ethical Spirits & Co. and Shinto Tsushin, and aimed to retain the...
Nihon Kusaki Lab has partnered with the major food subscription service Oisix ra Daichi Inc. to launch a new food product utilising a native tree species previously regarded as waste. The product “Maqaw-scented Spanish Mackerel in Oil”...
Japanese cosmetics brand SHIRO Co., Ltd. has announced it will open an innovative restaurant named MORISHIRO this Friday, November 21. Located on the grounds of its “Minna no Kojo” factory in Sunagawa, Hokkaido, the restaurant will offer...
Tokyo Tatemono Co., Ltd. will hold its third “Mori no Ichi” (Forest Market) event at Otemachi Tower from 19 to 21 November 2025, introducing the “Shinkokyu BAR” (Forest Breathing BAR), a concept designed to offer a moment of...
Japan has taken a fresh step toward sustainable forest management with a newly signed partnership between the town of Minakami in Gunma Prefecture and a Starbucks Coffee Japan. The agreement aims to leverage local forest resources and natural...
GotoForest! is a nationwide event in Japan held each year on 4 May, Greenery Day. It aims to provide an easy and welcoming opportunity for people to connect with forests. Greenery Day is a Japanese national holiday dedicated to fostering familiarity...
The environmental NGO Rainforest Action Network (RAN) has released its “Keep Forests Standing: Forest & Human Rights Policy Rankings 2024,” revealing how major consumer goods companies contribute to deforestation and human rights...
“Why do we feel good when we enter a forest?” City life’s relentless noise and pace can overwhelm urban dwellers, causing stress and fatigue. Escaping to nature offers a vital relief, restoring one’s peace and balance. Spending time in the...
This Mother’s Day, why not trade urban noise for the tranquility of Kitamoto City? Just an hour north of Tokyo, NPO itsWellness’s exclusive one-day forest wellness escape, tailored specifically for city dwellers, offers more than just a breath...
Japan boasts vast forest reserves, with forests covering 67% of the nation’s land. Remarkably, 41% of these forests are human-made. However, a significant portion has been neglected as forestry has become less valuable, particularly with the...