It’s no secret that there is an excess use of plastic and other non-reusable materials in Japan. Moreover, compared to cities in other countries, beginning a sustainable lifestyle in bigger cities such as Tokyo, Nagoya or Osaka might prove difficult...
Slow fashion is exploding in Japan. Designers are making it easier to not only look good, but also give consumers the option to purchase quality fashion that is also sustainable and environmentally friendly. Furthermore, unlike fast fashion, slow...
Lake Hamana in Hamamatsu, Shizuoka Prefecture used to be lake of freshwater and seawater with abundant inhabitants. However, over the years, sea lettuce known as “aosa” have been multiplying in huge amounts reaching to an extent that they are...
EQUALAND is an ethical Japanese fashion brand launched by ONEO Ltd. This new generation fashion brand places emphasis and consideration on the value of consumption and desires to work toward cultivating a new fashion culture, also known as TRUST...
Consumerism is one of society’s biggest problems. Coupled with the rise in technology gifting the modern-day consumer with convenience and accessibility, consumption will only get easier. This is especially true in the world of fast fashion, where...
Vintage clothing and second-hand shops have exploded throughout Japan in the past decade. However, even though the market has remarkably increased over the past ten years, some concerns regarding purchasing used clothing remain. Although the used...
Algorithmic Couture is aiming to automate the creation of zero waste fashion to provide ethical customized clothing. This project is now laying down the foundation to promote sustainability in the fashion world with the aid of designers, machine...
The apparel industry is one of the largest polluters in the world. In 2018, it was reported that luxury fashion house Burberry had burned 4.2 billion yen worth of unsold products. Since then, the apparel industry has been scrutinized for its future...