FROMSTOCK is an upcycled fashion brand that was recently launched in February. They carry their products at pop-up stores such as SCRAPBOOK (JEANASIS) and HARE. However, as of last month, customers can now purchase their products online. The team at...
It’s no secret that Kyoto is one of the largest cultural hubs in Japan. It’s no surprise given its rich history in art, theater, royalty and fashion. While also being home to some of Japan’s best and most well-known tea, Kyoto also stands out...
JEPLAN Inc., a Tokyo-based Japanese company, is transforming the society from a linear to a circular economy in various fields. It has collaborated with multiple corporations in the past to accelerate the transformation, such as working with Aeon...
It’s no secret that there is an excess use of plastic and other non-reusable materials in Japan. Moreover, compared to cities in other countries, beginning a sustainable lifestyle in bigger cities such as Tokyo, Nagoya or Osaka might prove difficult...
Slow fashion is exploding in Japan. Designers are making it easier to not only look good, but also give consumers the option to purchase quality fashion that is also sustainable and environmentally friendly. Furthermore, unlike fast fashion, slow...
Lake Hamana in Hamamatsu, Shizuoka Prefecture used to be lake of freshwater and seawater with abundant inhabitants. However, over the years, sea lettuce known as “aosa” have been multiplying in huge amounts reaching to an extent that they are...
EQUALAND is an ethical Japanese fashion brand launched by ONEO Ltd. This new generation fashion brand places emphasis and consideration on the value of consumption and desires to work toward cultivating a new fashion culture, also known as TRUST...










