A manufacturing company that tackles social problems, PENON Inc., has launched a sustainable pen called “Penon” at Books Kinokuniya, one of Japan’s largest retail booksellers. Penon is now available at Kinokuniya in Japan and its 15 branches...
Zenbird will hold the first exhibition, “Conveying the creators’ passions for the next 100 years,” in an ethical event, MoFF2022, held at TRUNK HOTEL in Shibuya on Friday, Sept. 9. MoFF 2022 will be held and operated by Freewill, Inc., a...
Many places around the world, including Japan, still have a strong disposable culture. Japan has the second highest amount of disposable plastic waste per capita in the world. In order to realize a circular economy in which resources and products...
As Japan’s Plastic Resource Circulation Act will be enacted in April, the nation’s interest in a circular economy is likely to increase. The Act promotes the society to “not generate waste” instead of the conventional “reduce waste.” The...
Many people enjoy doing nails for fashion. Nail polish is an easy way to jazz up your style, depending on your outfit and mood. In reality, the majority of nail polishes contain toxic substances that can harm your health and the environment...
As more people became aware of SDGs in Japan, more brands released sustainable products last year. Beauty brands are no exception, and they have produced goods that are gentle to the environment as well as to users. As consumers, it can be difficult...
A Japanese boutique brand Ethical & SEA, run by Flag Co. Ltd., suggests an ethical lifestyle and ideas through their carefully selected items. This Westcoast style-inspired brand focuses on organic and ocean-friendly products. The brand stands...
Fast fashion refers to cheap, mass-produced clothing that represents the latest trends on the market. Fast-fashion brands can offer thousands of styles at a low price because they rely on offshore mass manufacturing where labor is cheap. They also...
Make no mistake about it. The circular economy is a global growing concept receiving nods. It encourages businesses to look at themselves, find a way to create zero environmental impact, and reduce taking resources from the environment. And many...
A common question we often tackle is, “How do we become more sustainable?” Of course, we have to choose to be. Our lifestyles should orient towards sustainability, like picking sustainable fashion, ethical food and fair trade products...