“Why do we feel good when we enter a forest?” City life’s relentless noise and pace can overwhelm urban dwellers, causing stress and fatigue. Escaping to nature offers a vital relief, restoring one’s peace and balance. Spending time in the...
Enbara River, flowing through the northern part of Yamagata City in Gifu Prefecture, is known for its miraculous water quality. The beauty of the crystal-clear water gushing from the rocks attracts many visitors, and its transparent stream has...
OpenStreet Co., Ltd., in collaboration with Kintetsu Corporation, is set to roll out “HELLO CYCLING,” a bike-sharing service that promises more than just mobility. Launched on March 2024, this service places its first footsteps in the...
Hida City, known for its lush forests and rich cultural heritage, is pioneering a novel approach to eco-tourism and conservation through its “Mori-Suke!” program. This innovative endeavor is both about preserving the environment; and...
The Japan Travel Awards 2024, now in its third year, recently announced its winners, highlighting for us the most innovative and inclusive travel destinations and operators across Japan. With a focus on diversity, inclusion, sustainability, and...
What does responsible travel really mean? It can hold different meanings for different perspectives, but when coming from the view of sustainability, we see it as similar to ethical travel. What that means responsible is about travelling in a way...
As tourism rebounds in Japan, concerns such as overtourism and capitalistic consumerism begins to haunt the country. On the other hand, there is a growing interest for eco-friendly travel, and we see it as an important trend that will alleviate...
Beyond its vibrant cities, the archipelago unfolds a collection of wellness sanctuaries that not only rejuvenate the body and soul but also echo a profound commitment to sustainability. We traverse Japan’s 12 extraordinary wellness...
What is a Zero-carbon National Park? There are 34 national parks in Japan, covering about 5.8 % of its land, many of which include UNESCO World Heritage sites. Some of them are now going carbon-free, upgrading visitor centers, hotels and other park...
Ready for an unforgettable adventure? Embark on a unique journey through the enchanting landscapes of rural Japan, guided by the spirit of anime. In this column, discover how anime serves as a source of inspiration for sustainable travel. They can...