Many of you may be concerned about ingredients when choosing cosmetics. It would be nice to have something that matches your skin and is environmentally friendly. In recent years, some people have been making cosmetics by themselves in search of...
Did you know that women eat an average of 7 lipsticks during their lifetime? What effects could that bring to women who wear lipstick every day? Environmental activist Shiina Tsuyuki realized this and took action. After becoming the first Japanese...
The cost of beauty is mother nature. In recent years, it has been brought to our attention that the environmental impact of this 500 billion dollar industry is stretched beyond its plastic packaging, natural ingredients, and production methods. And...
Japanese companies are becoming even more aware with the effects of climate change, and how we as humans can play an integral role in preventing crisis to further damage our planet. These companies are changing the way they contemplate how their...
Having been a writer for a beauty blog for a few years, I have seen the transitions consumers for Japanese beauty brand have sought after. While the change has been slow, fans know which is truly the way to go: organic cosmetics. If you are reading...