Maurice SkinnerNTT Docomo has begun taking steps to implement their vision of a recycling society with their bike sharing service, Docomo Bike Share. This new service, called Stamp Bike, are already popping up in Tokyo and its outskirts.
STAMP BIKE aims to reduce the environmental load on our planet. It is also endeavoring to reduce emissions from using vehicles. NTT began focusing on sustainable recycling in 2011 and has since made major breakthroughs in terms of helping the environment. This includes the realization of global environmental protection and a means of urban transportation.
STAMP BIKE tires’ zero waste advertising
The designs and text are engraved on the STAMP BIKE tires, which conveys a message of being one with nature. While riding the bike, water is dispersed onto the tires, which then leaves an imprint of the tire’s design along the road.
STAMP BIKE also comes equipped with a few special features. The tires will always remain wet, which in turn will leave an wet imprint on the road which in turn will work as an advertisement for the service. In addition, the tires are 3D printed and have no need for air. The most difficult part about making the tires is designing the actual carvings of the advertisement. The design is meant to be sleek, thus perfectly leaving tire marks on the pavement.
The Docomo bike share was expected to reach over 8 million in the fiscal year of 2018. It has continued to grow with each passing year. With the government’s plans to increase its cycle share lot numbers to 1700 nationwide by the fiscal year of 2020, the betterment and health of the entire country may only benefit from such a prospect.
Docomo wants to offer an eco-friendly cycle sharing community in Japan. Thus it is developing a framework to work with local communities, governments, and municipalities. NTT Docomo can help create an earth-friendly social infrastructure.
