Gateway to Sustainability in Japan

Safe and gentle, ethical baby clothing brands from Japan

Ethical fashion is becoming popular in Japan. More people are looking for sustainability in fashion and are considering environmental impacts. When it comes to baby clothes, many parents are also concerned about their safety and gentleness on sensitive baby skin. Some baby clothing brands produce clothes matching these needs by choosing skin-friendly materials and manufacturing processes. Here are some such baby clothing brands from Japan!

“Organically” is kind to skin and earth

Organically is a sustainable fashion brand, which not only has a large selection of items including toys for newborns and toddlers, but also a commitment to environmentally friendly methods for manufacturing. In order to produce clothes that allow those who have multiple chemical sensitivities to wear them, the brand uses NOC certified organic cotton. This means no blending with other conventional cotton, and no chemicals in both cotton cultivation and processing. The brand also promotes fair trade, offering organic cotton from the international bioRe project.

Their clothes and have simple designs and bring out the best in the natural color of cotton to avoid dying by chemicals. Overseas shipping is also available.

(Image: organically.jp)
[Online shop] Organically

“Cofucu” offers made-in-Japan items

Cofucu was started by a baby clothing manufacturer founded in 1949. It features skin-friendly materials and dying methods accumulated by Japanese craftsmen in their long history. Their production is GOTS-certified, which means Cofucu avoids harmful chemical use throughout the whole manufacturing process. For dying, natural ingredients are mainly used such as plants and soil, which create soft pale colors. If you are looking for ethical baby clothes with some color options, Cofucu may be a great choice!

[Online shop] Cofucu

“Pristine” committed to traceability

Pristine was launched as an organic cotton clothing brand in 1996, when organic cotton was still virtually unknown in Japan. The most notable point of this brand is its traceability. For production transparency, they stick with “made in Japan” throughout the whole process including spinning cotton into yarn. QR codes are printed on tags of some items so that customers can see the manufacturing process of each product. Additionally, all the products are undyed to avoid chemical use.

(Image: pristine.jp)

Pristine also has collections for adults, which allows the whole family to wear the brand’s clothes.

[Online shop] Pristine
[Related article] Pristine’s emergency kit offers resource for women against disasters | Zenbird

When you are pregnant or planning to have a baby, there may be as many worries as there are joys. These brands are considerate of such feelings. Choosing such ethical baby clothing brands is good not only for one’s baby but also for the earth. Your choices can lead the way to a more eco-friendly society as they also support a healthy and safe environment for children to thrive.

Written by
Moe Kamimoto

Her mission is to make the world a better place for everyone since she studied human rights and environmental issues in college. She is especially interested in sustainable fashion and cosmetics, diversity, and gender equality. A nature and animal lover.

View all articles
Written by Moe Kamimoto