Amanda WeeThe world has a plastic problem. Did you know that the world produces more than 380 million tonnes of plastic each year? Most plastics are not biodegradable, and its excessive production has impacted the environment in many ways, such as pollution and climate change.
This is where sustainability comes in. Environmental sustainability is a way to protect the environment and maintain ecosystems, all without compromising our way of life. It is an important concept that is increasingly practiced by businesses.
Fashion company PLASTICITY and furniture company Cassina ixc. launch two sustainable bag products this month, contributing to the realm of sustainable living. Cassina ixc. is one of Japan’s leading luxury furniture company. They pride in quality, excellence and sophistication. On top of furniture, they also offer interior design services.
PLASTICITY is a new sustainable brand that sells bags made from disposed and unwanted plastic umbrellas. The brand name ‘plastic’ represents the world’s plastic problem that the team wants to solve, and ‘city’ refers to the focus of the brand. PLASTICITY takes the vinyl material of plastic umbrellas and upcycles them into a new material using original technology developed by their company.
The ixc.PLASTICITY series consists of two products: ixc.PLASTICITY Sling Bag and ixc.PLASTICITY Pouch.
The surface of both products comes from PLASTICITY’s recycled vinyl material. Plastic umbrellas are disassembled, and its vinyl is pressed and layered into a reusable material. The inner surface of the ixc.PLASTICITY pouch is made exclusively from excess interior textiles by Cassina ixc.’s furniture making.
This collaboration was made possible due to the two companies’ goal to embrace sustainability. Giving new life to plastic umbrellas and leftover textiles, and offering quality zero-waste furniture, is the first step amongst many to cushion the global impact of plastic waste and encourage an environmentally conscious society.
