When considering sustainable travel, bicycle travel emerges as one of the most promising options. In Japan, tourism is experiencing a redefinition that leverages bicycles.
The benefits of bicycle travel
Research shows that travelers value their experiences at destinations more than possessions. This trend underlines the demand for tourism in Japan that includes seasonal nature experiences and farming in rural communities.
Bicycle adventures fulfill these desires and, importantly, attract eco-conscious travelers by offering significant environmental and societal benefits.
Cycling produces no exhaust gases, significantly reducing CO2 emissions. Additionally, this form of tourism can alleviate traffic congestion and address problems associated with car travel. Bicycle travel not only allows cyclists to discover local spots missed during car journeys but also helps revitalize these areas.
Government efforts to promote bicycle use
GOOD CYCLE JAPAN is a government initiative aimed at promoting bicycle use to achieve a well-being-oriented lifestyle and society. Initiated in response to a 2018 regulation encouraging proactive bicycle use, it focuses on four key areas: the environment, health, tourism, and safety.
Six nationally designated cycling routes in Japan
The government has established national cycling routes to safely and comfortably accommodate cyclists. These routes showcase local attractions, including stunning natural landscapes and hidden historical sites.
Tokapuchi400 (Hokkaido)
Tokachi, known as a major food supply area, boasts fertile lands rich in agriculture and dairy farming. Cyclists can enjoy iconic views, immerse themselves in nature, and savor excellent local cuisine along this 403-kilometer route across the Tokachi Plain.
Pacific Cycling Road (Chiba to Wakayama)

Toyama Bay Cycling Route (Toyama)

Tsukuba-Kasumigaura ring-ring road (Ibaraki)
For those interested in nature, history, and tradition, this 180-kilometer route offers diverse attractions, including the Kashima Shrine and traditional houses.
Biwaichi (Shiga)

SHIMANAMI KAIDO cycling road (Hiroshima to Ehime)

Bicycle travel brings Japan’s unspoiled nature, history, and culture closer, suggesting solutions to broader societal challenges beyond tourism.
More articles about sustainable tourism in Japan
- 2025-04-04: New subsidies for eco-friendly lodging in Japan’s hospitality sector
- 2025-04-02: Visiting Kyoto? Here's how to travel with locals in mind
- 2025-03-24: NIPPONIA Sado Aikawa Goldmine Town named one of the world’s greatest places 2025
- 2025-02-10: Why are trees wrapped in sacred ropes in Japan?
- 2025-01-22: Unveiling Japan's best sustainable travel with Japan Travel Awards 2025