Nomura Real Estate Holdings has announced a new initiative aimed at repurposing unwanted clothing and miscellaneous items collected from its properties. Launched in collaboration with ECOMMIT, a company specializing in circular value chains, Nomura seeks to reduce waste through the collection, sorting, and redistribution of materials.
Nomura will introduce collection boxes for unwanted clothing and goods at five of its commercial properties and four directly managed hotels. In addition, hotel rooms will feature cards allowing guests to indicate items they no longer need. The initiative, branded under the resource circulation service “PASSTO,” is already operational at four condominium properties and will be rolled out to other facilities managed by the company.
The company aims to create an easy and accessible way for customers and residents to contribute to environmental efforts by repurposing unwanted items. Items collected will include a variety of goods, from clothing like jackets and coats to hobby-related items like toy cars and stuffed animals.
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One of the key features of the initiative is its focus on transparency. ECOMMIT’s traceability system will track the collection, sorting, and recycling processes, allowing participants to see how their contributions are repurposed. This system aims to boost confidence in recycling efforts by providing clear evidence of how items are being reintegrated into the market.
Nomura is encouraging its customers and residents to participate in this circular economy, demonstrating that even businesses have a role to play in encouraging the formation of a circular society.
More on circular economy in Japan
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- 2025-02-21: Circular economy for glass upcycles solar panel waste into tableware
- 2025-02-20: Yokohama's circular city project begins tracking resource flow in Minato Mirai
- 2025-02-12: crQlr Awards 2024 announces winners of circular economy solutions
- 2025-02-11: Aichi launches consortium to drive innovation and carbon neutrality