New Saitama store tackles food waste with discounted groceries

A new store in Saitama Prefecture is offering consumers an opportunity to save money while reducing food waste. “Akakichi,” a recently opened grocery store in Warabi City, specializes in selling products that would typically go to waste, including items nearing their expiration dates, goods with damaged packaging, and surplus stock. The store’s unique business model aims to address two growing concerns: the rising cost of food and the staggering amount of food waste in Japan.

Akakichi’s concept is simple: to provide consumers with deeply discounted groceries while helping reduce the country’s food waste problem. Japan discards over 6 million tons of food annually, much of which is still safe to eat but falls victim to expiration management systems that prioritize freshness. Retailers typically divide a product’s lifespan into three stages — delivery deadline, sales deadline, and expiration date — which often results in perfectly edible food being discarded.

Items at Akakichi’s are sold at reduced prices because they are nearing their “best before” date or have minor imperfections. By purchasing these products, shoppers can stretch their grocery budget while preventing food from ending up in landfills.

The store’s model also addresses a common misconception about food safety. Many consumers believe that “best before” dates indicate when food becomes unsafe, but in reality, these dates are guidelines for peak flavor. Products are often safe to eat long after this date, and Akakichi aims to raise awareness about the difference between “best before” and actual expiration dates. This approach encourages consumers to make informed choices about the food they buy, promoting responsible consumption.

Akakichi also works with businesses to collect products that are approaching their expiration dates, damaged, or considered surplus inventory. The store buys these items from businesses, preventing unnecessary waste. However, only room-temperature products are accepted, as the store does not handle refrigerated or frozen goods.

As food prices continue to rise, Akakichi offers consumers a chance to find bargains while making an environmentally friendly choice.