Gateway to Sustainability in Japan

Kien opens new Tokyo store, brings vintage kimono upcycling to Ginza

On April 23, the streets of Tokyo’s Ginza district welcomed Kien latest store. The brand, originally hailing from Kyoto, has built its reputation on the principle of turning vintage kimonos into haute couture dresses that blend traditional craftsmanship with contemporary fashion.

The concept of upcycling is deeply ingrained in Kien’s philosophy. The brand meticulously selects kimonos with exquisite patterns and excellent condition from its collections. These garments are then reimagined into modern clothing pieces, such as dresses and accessories, that cater to today’s lifestyle while preserving a connection to Japanese cultural heritage.

Kien’s opening in Ginza is a strategic move, placing it at the heart of Japan’s fashion and business hub. This location aims to attract not only locals but also tourists, drawing them closer to a unique aspect of Japanese culture that marries the old with the new in an environmentally sustainable fashion. The store operates on a by-appointment basis, offering a personalized shopping experience that includes consultations on custom tailoring and fittings.

Fashion enthusiasts can explore signature styles like the “Raglan sleeve,” a long dress that retains the kimono’s characteristic long sleeves but introduces a modern twist with elegantly slit sleeves, or “Plume,” which features sleeves that cover much like the traditional kimono, enhancing the silhouette with a nod to the past.

(Image: kimonokien.jp)

As Kien continues to thrive by connecting threads of tradition and innovation, it not only preserves the past but also spins it forward into the future. This approach may serve as a blueprint for how industries rooted in tradition can evolve and thrive in a modern context, making ancient arts relevant in today’s fast-paced world.

Written by
Zenbird Editorial Team

The Zenbird Editorial Team is here to ensure the best social good ideas are presented, thus making the world a better one.

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Written by Zenbird Editorial Team