Ecological Limex backlit posters to replace plastic ones

Limestone-based material LIMEX, developed and patented by Japanese startup TBM Co., Ltd, has proved to have been a good alternative to plastic and paper. Limex is made primarily from limestone, a natural resource in which Japan is 100% self-sufficient. Due to its versatility and durability, Limex can be used to produce business cards, shopping bags, food containers and many other daily-use items. TBM has been developing Limex products in collaboration with large companies and other partners, and it now supplies this eco-friendly product to over 4,500 businesses.

The company officially launched Limex backlit posters in November to expand the reach of this eco-friendly material. Limex backlit posters are designed to substitute for plastic backlit posters, which are commonly used at commercial facilities for advertising, including shop displays and signs at public transport hubs.

Limex posters are intended to replace conventional posters made from petroleum-based plastics. The company estimates that replacing the plastic posters with Limex ones can help reduce petroleum-based plastic consumption by 50-60%. Currently, several nation-wide food restaurants and shops such as MOS Burger, Origin Bento and Honey’s Bar are already installing the Limex posters.

Apart from its positive environmental impact, Limex backlit posters have a few more remarkable features:

TMB says that it has received more than 500 business inquiries from all over the world regarding the sustainable products the company offers. The company’s next step is to accelerate its global expansion.

In 2018, TMB participated in the United Nations’ Conference of Parties (COP24) as part of the Japanese delegation, hosting an event introducing their technology and solutions for a decarbonized circular economy. In June 2019, at the G20 Innovation Exhibition, the company presented various Limex products, including a bag made from a non-petroleum-based resin. Given the global trend towards a reduction in the use of plastic and the growing demand for alternatives to the synthetic material, the outlook for TMB is looking very bright.

[Related article] LIMEX is the new material to replace paper and plastic
[Website] LIMEX from TBM
[Reference] PR TIMES