Cosmetic brand SHIRO announced a fresh approach to store renewals, unveiling its revamped “SHIRO LUCUA IRE store” on September 1. This unique method revolves around two core principles: “not discarding” and “not...
Food is an essential part of our lives. Since we devote ourselves to it three times a day, every day, adjusting our dining habits can have a big impact. That makes it a good place to start if you want to make your way of living more sustainable. To...
A recent study in Kyoto City indicates a surprising lag in the area of sustainability. Only 23% of the city’s residents actively practice an environmentally conscious lifestyle, despite the global trend towards sustainability. The survey...
While putting in place a national policy against waste is an important role, Japan’s culture profoundly influences waste management and even waste prevention. These cultural values date back more than 1,000 years, as ancient Japan held deep...
In July, Echigo Yakuso Co., Ltd., a company specializing in fermented and healthy foods, opened the “Echigo Yakuso Distillery CRAFT GIN STAND” bar in Tokyo’s Omotesando. The craft gin offered here is produced through a zero-waste...
In a bustling urban jungle like Tokyo, skyscrapers and neon lights dominate the skyline, leaving little room for greenery. But that’s set to change with the latest initiative from Nihon Sales. It has unveiled its “City Farming”...
The lifestyle brand “CITY SHED,” led by model Hikari Mori, and “Hogara,” a femtech/femcare brand under Toyoshima Co., Ltd., have collaborated on a project to introduce absorbent underwear called “Organic Cotton Period...
Japan excels at recycling because various elements come together, fitting together like pieces of a puzzle. These elements encompass a national mandate, Japanese culture, and an effective waste management system. Japan enacted laws such as the Basic...
Ogawa Coffee is one of the pioneers who brought fair trade coffee to Japan. They began around 2004 when the term “fair trade” wasn’t even heard of among the Japanese population. Not only that, through their coffee, Ogawa Coffee has...
From September 1st to 10th. The “Soerute Art Festival,” an event encompassing a vast array of art forms, seeks to shed light on the challenges and hopes of families with disabled children, particularly focusing on their lives after their...