In recent years, the focus has shifted towards sustainable lifestyles, including ethical consumption that prioritizes people, society and the environment. Along this line of thought, Innovation Design Co. Ltd., a recently certified B Corporation, is...
MMDLabo Inc. conducted a survey in November 2022 to understand consumers’ perception of green IT companies in Japan. The survey was conducted among 10,000 men and women between the ages of 15 and 69 by MMD Research Institute, a mobile...
Since its establishment in 1984, Studio Ghibli has continued to create many films showcasing inspiring characters, especially women and girls. In the previous article, I featured characters from the 1990s or earlier, so I’ll focus on the films of...
Rakuten Securities has launched a limited-time initiative aimed at promoting physical and financial health. The initiative, titled “Confronting Physical and Financial Health,” will run from January 31st until the end of April and will...
“airCloset” is a service that provides a circular system of sharing clothing, allowing them to be passed from one person to another who wants to wear and cherish them for as long as possible without being discarded. Additionally, the...
The United Nations World Food Programme (WFP) Association announced its latest partner in their “Red Cup Campaign,” TOHO Cinemas. The leading movie theater company will sell a special charity popcorn starting 1 March, with a portion of...
About a month ago, I was researching in Japanese the COP27 climate conference that was held in Egypt in November last year and had trouble finding information. It occurred to me then that if the Japanese media did not do its job of reporting the...
Loss Zero Co. Ltd. is a company that aims to reduce food waste by using surplus ingredients. In line with this mission, the company has created a new product, “Re:You Kesennuma Minato Strawberry” Milk Chocolate, which is made with...
*This article contains affiliate links. Periods are one of the biggest concerns in women’s wellness. Although the difficulties of periods vary by individual, they can affect a person’s quality of life. In Japan, periods are often considered...
“Moon Prism Power Make Up!” Usagi says in an orotund tone, momentarily starting to transform into a superhero called “Sailor Moon,” gorgeously dressed, getting ready for the battles. I had been truly fascinated by how an ordinary girl could bravely...










