Zenbird has entered a partnership with the Sustainable Restaurant Association Japan (SRA Japan). This collaboration aims to highlight sustainable dining options by featuring an extensive list of vetted restaurants on Zenbird’s dedicated...
Last month, CAFE de CHILL MILL opened its doors, bringing a unique blend of outdoor experiences and community support to the heart of Sendai. This new cafe is also a lifeline for six mothers stepping back into the workforce. The idea behind CAFE de...
As overtourism continues to plague various regions in Japan, Yamanashi Prefecture has adopted an e-ticket reservation system for the Yoshida Route on Mt. Fuji. This initiative, driven by the increased congestion and environmental impact caused by a...
Ritsumeikan University has teamed up with Havarys to produce original design bottles, marking a significant step toward a circular economy. The initiative leverages Havaries’ advanced recycling ecosystem, where used containers are collected...
Ethical Spirits Co., Ltd., known for its innovative approach to sustainable distillation, is undergoing a significant rebranding effort. This includes a complete overhaul of its corporate and visual identities, and a leadership change. Tsutomu Ono...
The “Travel Quiz Meet®” is an innovative event that turns the necessity of manners education into an engaging and entertaining experience, suggesting iteself as an approach to addressing overtourism across Japan. This initiative...
On a tiny island off the coast of southern Oita Prefecture, a community-led initiative is demonstrating the profound impact of small-scale, integrated efforts in addressing complex social and environmental challenges. Fukashima, often referred to as...
On April 23, the streets of Tokyo’s Ginza district welcomed Kien latest store. The brand, originally hailing from Kyoto, has built its reputation on the principle of turning vintage kimonos into haute couture dresses that blend traditional...
OpenStreet Co., Ltd., in collaboration with Kintetsu Corporation, is set to roll out “HELLO CYCLING,” a bike-sharing service that promises more than just mobility. Launched on March 2024, this service places its first footsteps in the...
Tucked away in the lush expanse of Aso Kuju National Park, “Wenavillage Kuju Muroshuku Hatsuiboshi” offers a retreat for glamping—a term derived from “glamorous camping.” This trend caters to those seeking the solitude of...